Brand Portfolio Strategist

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia PepsiCo, Inc. Full time

At PepsiCo, we're committed to driving growth through innovative marketing strategies. As an Assistant Brand Manager, you'll play a critical role in executing our brand transformation initiatives, ensuring alignment with overall corporate strategy and ambition.

Responsibilities:

  • Execute rigorous planning and monitoring of marketing activities to drive sales and share growth
  • Lead cross-functional projects for Lay's sublines, collaborating with internal stakeholders to drive initiatives across product attribute enhancement, flavor revamp, and commercialization
  • Track financial performance of the brand and highlight risks or gaps to leadership

Key qualifications include prior FMCG brand marketing experience, strong project management skills, and ability to drive multiple projects through business stage-gate processes.



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