Marketing and Communications Lead

2 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Innovo Group Full time

The Marketing and Communications Lead will be responsible for creating and executing a comprehensive marketing strategy that drives business growth and customer engagement. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities
  • Develop and execute a marketing strategy that aligns with business objectives.
  • Manage and maintain the company's online presence, including website, social media, and email marketing.
  • Collaborate with internal stakeholders to develop marketing materials, such as brochures, flyers, and presentations.
  • Design and implement targeted lead-generation strategies to support sales objectives.
  • Work closely with the sales team to ensure marketing efforts are aligned with conversion targets.
  • Track and analyze key marketing metrics, including lead quality, conversion rates, and ROI.
Qualifications
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: Minimum 5+ years in marketing, preferably in off-plan residential real estate.
  • Strong expertise in digital marketing, CRM platforms, lead generation, and campaign optimization.
  • Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Instagram, YouTube, SEO, SEM, and content marketing.
  • Excellent leadership, communication, and stakeholder management skills.


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