Creative Director
4 days ago
We are a global agency built on ideas and dependent upon the people behind them. Our culture cherishes creativity, and our community offers limitless opportunities for growth. We believe in the transformative power of creativity and use it to help our clients' brands discover their purpose and play meaningful roles in people's lives.
The Senior Art Director will lead the creative work, inspiring teams to produce exceptional concepts and final work. This leadership role includes assigning teams, working closely with account management, and ensuring client satisfaction with the quality of our creative work.
- Works with the Creative Director to address performance, workflow, and quality issues, and develops long-range plans for the team.
- Develops and reviews creative briefs that provide strategic insight and creative inspiration.
- Promotes a culture of creative quality and accountability, ensuring creative deliverables meet both client expectations and our own standards of excellence.
- Demonstrates an understanding of client marketing challenges and responds to their strategic needs in proposing creative solutions.
- Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals.
- Participates in planning and pursuing continuing strategic growth of agency billings and new business pitch opportunities.
- Develops and evaluates creative concepts, copy, and art, providing direction prior to review by account management.
- Sets high creative standards, leading to a body of work that creates enthusiastic customers and clients, and is consistently recognized as on strategy and unique.
- Leads creative efforts on new business assignments as needed.
- Ensures creative presentations to the client meet the highest professional standards.
- Manages workload to maximize productivity and quality of work from the creative staff.
- Imparts outdoor industry expertise and experience to the team.
- Conceives and creates experience design solutions that meet client objectives.
- Effectively communicates creative concepts and strategies to clients and internal teams.
- Designs comps, storyboards, initial graphic concepts, and final deliverables.
- Brainstorms and develops campaigns while working with clients on multiple projects at once.
- Assists the Creative Director to improve the Creative group's technical and creative performance.
- Ensures deadlines and budgets are met.
- Ideates, writes, and executes original and iconic creative concepts in response to client briefs, objectives, or goals.
- Extends client relationships and explores new ways to deliver value.
- Presents, shares, and reviews creative work with Executive Creative Directors, Account Management, and Planning Leads, as well as members of the Management Team.
- Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
- Collaborates effectively with Account Management, Planning, and the broader creative team to develop disruptive and iconic work.
- Provides leadership and professional development to department staff.
- Mentors and trains team members, writes performance reviews, and allocates work.
- Sets goals and KPIs for each team member and works with them to achieve these.
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