Marketing Executive
5 days ago
The Merkle Company recently launched their MENA office and are building a team of marketing professionals perfectly placed to deliver transformational sports projects in the region. As a Senior Marketing Executive - Dentsu Sports Analytics MENA, you will be part of this exciting journey and contribute to the growth and success of our clients.
Key Responsibilities:
• Analyzing 1st party data to develop campaign strategies for various sports revenue lines and communication initiatives.
• Creating personalized campaigns for sports, teams & brands using multi-channel approaches.
• Developing automated campaign journeys that enhance customer experiences.
• Identifying fan segments to increase engagement and loyalty.
• Communicating effectively with stakeholders to keep them updated on data management initiatives.
• Maintaining and improving data management processes and accuracy as part of a collaborative team.
• Collaborating with Dentsu technology teams to manage CRM, CDP systems and data warehousing.
Requirements:
• 1 – 2 years' experience in delivering multichannel D2C digital campaigns in an agency environment or a marketing/strategic in-house role within a relevant industry.
• Strong analytical skills with experience in working with 1st party data and broader 3rd party data and market research.
• Excellent communication skills with the ability to communicate complex data insights to various stakeholders.
• Experience in using digital marketing platforms and data management systems.
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