Marketing Campaign Director
7 days ago
Talent 360 is a cutting-edge corporate expense management platform designed to give businesses complete control over corporate spending. Our innovative platform enables companies to issue cards with customized spending restrictions, ensuring that funds are used efficiently and only for approved expenses.
About the OpportunityWe are seeking an exceptional Senior Marketing Specialist to join our team. In this role, you will spearhead the development and execution of marketing campaigns that drive engagement and growth. You will be responsible for optimizing marketing funnels, analyzing and reporting on key data, and overseeing email marketing strategies. Your expertise will help us refine our approach and deliver impactful results at every stage of the customer journey.
Key Accountabilities:- Design and implement multi-channel marketing campaigns, encompassing digital, social media, email, and traditional advertising.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and target audiences.
- Collaborate with cross-functional teams, including sales, content, and design, to synchronize marketing efforts with business objectives.
- Enhance digital marketing efforts using SEO, PPC, and social media advertising.
- Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
- Negotiate with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.
- Stay abreast of industry trends and emerging marketing technologies to drive innovation.
To succeed in this role, you'll need extensive experience in a marketing role, with at least 3+ years in a senior or specialist capacity. Strong knowledge of digital marketing, branding, and content strategy is crucial. Proficiency in marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms is also required. Exceptional communication, project management, and leadership skills are necessary to excel in this position.
Bachelor's degree in marketing, Business, Communications, or a related field is preferred. Experience in B2B marketing and Fintech startups is highly valued. Knowledge of marketing automation and CRM systems is an added advantage. A strong creative mindset with an eye for design and content quality is also desirable.
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