Senior Marketing Strategist

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Franklin Templeton Full time
About Franklin Templeton

At Franklin Templeton, we're a leading investment management firm advancing our industry forward by developing innovative solutions to help clients achieve their goals. Our dynamic and diversified organization spans asset management, wealth management, and fintech, offering diverse opportunities to support investors in reaching their objectives.

Job Summary

We are seeking a Senior Marketing Strategist based in Riyadh to join our CEEMEA Marketing team. This role will work closely with the Head of CEEMEA Marketing and other team members to partner with local and regional stakeholders, building our brand and supporting the growth of our newly launched office in Saudi Arabia.

This position will leverage new opportunities in the Middle East retail asset management industry while providing support to our existing business in the region. The successful candidate will report to the Head of CEEMEA Marketing and be a dedicated member of the CEEMEA Marketing team, collaborating effectively with regional Sales teams, Creative Services, Creative Studio, Digital Programs team, and other regional marketing teams as necessary.

The key to success in this role will be an ability to build strong relationships with colleagues, think creatively, navigate complex business situations, act nimbly to take advantage of emerging opportunities, and re-focus quickly as business needs evolve.

Responsibilities
  • Brand Development: Support the development and execution of an overall brand strategy to support business goals and priorities for the Middle East region, focusing on the Saudi Arabia market.
  • Campaigns: Work with internal teams and external partners to develop and implement marketing campaigns and programs based on client and market insights, aligning with regional objectives and priorities.
  • Events: Help develop, execute, and manage local events, roadshows, and sponsorships in collaboration with local and regional stakeholders and other team members.
  • Collaterals: Create, deploy, and maintain global and regional marketing content and collaterals (English and Arabic) for the Saudi Arabia and other regional markets, securing necessary approvals from Product, Legal, Compliance, Sales, and others.
  • Analytics: Build, track, and improve marketing KPIs measuring campaign success, producing regular reporting in partnership with other team members.
  • Operations: Collaborate with team members on marketing operations such as vendor management, invoicing, websites, email marketing, and projects as needed.
Requirements
  • Bachelor's degree (preferably Master's) in mass communication or marketing.
  • At least 5 years' experience in a marketing role, preferably in asset management or financial services.
  • Demonstrated success in integrated marketing campaign development and execution.
  • Knowledge of regulatory and industry rules, guidelines, and standards.
  • Strong understanding of the asset management ecosystem within the Middle East, particularly in Saudi Arabia and UAE.
  • Fluency in English and Arabic is essential for this position.
Salary Range

We offer a competitive salary range of $80,000 - $120,000 per year, commensurate with experience.

Benefits

We provide a comprehensive benefits package, including health insurance, retirement plans, and paid time off, to ensure your well-being and support your career growth.

Franklin Templeton is an Equal Opportunity Employer committed to fostering a diverse and inclusive environment. We welcome applications from qualified candidates who share our values and commitment to excellence.

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