Brand and Marketing Executive

22 hours ago


Riyadh, Ar Riyāḑ, Saudi Arabia Standard Chartered Life and Careers Full time
Job Summary

We are seeking a highly skilled Director of Corporate Communications to join our team at Standard Chartered Life and Careers.

About the Role
  • This role is responsible for leading all communications and customer marketing activities within Saudi Arabia, Egypt, Oman.
  • The successful candidate will act as a strategic advisor to the CEO and members of the country management team.

Key Responsibilities:

  1. Determine the Corporate Affairs and Brand & Marketing (CABM) strategies for Saudi Arabia, Egypt, Oman.
  2. Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities as a member of the Middle East & Pakistan Cluster CABM top team.
  3. Manage and implement key projects and strategy changes across the Bank.
  4. Provide direction to CEO on strategic approach to internal and external communications.
  5. Create and deliver a communications and marketing strategy that drives the business strategy, brand ambitions, and strategic intent of Saudi Arabia, Egypt, Oman to the intended audiences.
  6. Synthesise themes and issues from the external environment of relevance to Saudi Arabia, Egypt, Oman and escalate issues appropriately.

Business Focus:

  1. Align with Country CEO, and client business heads to drive their regional strategies.
  2. Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines.
  3. Drive digital strategy and effective use of digital platforms across the Bank.
  4. Provide direction on leveraging research insights to develop Customer Value Propositions.
  5. Ensure that customer research and insights capabilities are leveraged during strategic marketing planning.
  6. Advise stakeholders on client insights and perceptions of our products.
  7. Integrate the Brand strategy into the overall business strategy of the Bank.
  8. Be a Brand Champion, ensuring all segment and product campaigns align with our Brand promise.
  9. Lead the delivery of Corporate Affairs and Marketing activities within brand specifications.

Processes:

  1. Ensure both functions follow their desk operating instructions.
  2. Manage the KCSA and Operational Risk standards for the Corporate Affairs and Brand and Marketing teams.
  3. Build best practices for solutions in line with the global B&M strategy.
  4. Proactively manage advertising and media agencies.
  5. Identify areas for process improvement and recommend ways to increase functional effectiveness.


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