Brand and Marketing Executive
22 hours ago
We are seeking a highly skilled Director of Corporate Communications to join our team at Standard Chartered Life and Careers.
About the Role- This role is responsible for leading all communications and customer marketing activities within Saudi Arabia, Egypt, Oman.
- The successful candidate will act as a strategic advisor to the CEO and members of the country management team.
Key Responsibilities:
- Determine the Corporate Affairs and Brand & Marketing (CABM) strategies for Saudi Arabia, Egypt, Oman.
- Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities as a member of the Middle East & Pakistan Cluster CABM top team.
- Manage and implement key projects and strategy changes across the Bank.
- Provide direction to CEO on strategic approach to internal and external communications.
- Create and deliver a communications and marketing strategy that drives the business strategy, brand ambitions, and strategic intent of Saudi Arabia, Egypt, Oman to the intended audiences.
- Synthesise themes and issues from the external environment of relevance to Saudi Arabia, Egypt, Oman and escalate issues appropriately.
Business Focus:
- Align with Country CEO, and client business heads to drive their regional strategies.
- Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines.
- Drive digital strategy and effective use of digital platforms across the Bank.
- Provide direction on leveraging research insights to develop Customer Value Propositions.
- Ensure that customer research and insights capabilities are leveraged during strategic marketing planning.
- Advise stakeholders on client insights and perceptions of our products.
- Integrate the Brand strategy into the overall business strategy of the Bank.
- Be a Brand Champion, ensuring all segment and product campaigns align with our Brand promise.
- Lead the delivery of Corporate Affairs and Marketing activities within brand specifications.
Processes:
- Ensure both functions follow their desk operating instructions.
- Manage the KCSA and Operational Risk standards for the Corporate Affairs and Brand and Marketing teams.
- Build best practices for solutions in line with the global B&M strategy.
- Proactively manage advertising and media agencies.
- Identify areas for process improvement and recommend ways to increase functional effectiveness.
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