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Marketing Growth Leader

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Talent 360 ME Full time
Job Overview:

This Senior Marketing Specialist role is responsible for leading our brand's growth and driving customer engagement through effective marketing strategies and tactics.


Main Responsibilities:
  • Develop a Comprehensive Marketing Strategy: Develop and execute a comprehensive marketing strategy that aligns with Blend's growth goals, focusing on developing and executing a range of marketing efforts.
  • Lead Digital Marketing Efforts: Oversee all aspects of digital marketing, including paid and organic campaigns, social media, content marketing, and email outreach to engage customers and promote the brand.
  • Manage and Mentor a Team: Lead a team of marketers, designers, and content creators to ensure brand consistency and high-quality output, providing guidance and support to help them grow professionally.
  • Oversee Industry Events: Coordinate Blend's participation in industry events and networking opportunities to build relationships and establish thought leadership.
  • Define Content Strategy: Develop and implement a content strategy to boost SEO and establish Thought Leadership by creating engaging and informative content for various channels.
  • Optimize Campaigns: Analyze campaign performance and optimize marketing strategies to enhance brand awareness, customer acquisition, and ROI.
  • Develop Marketing Materials: Create compelling marketing materials in both Arabic and English to effectively communicate Blend's value proposition.
  • Track Key Metrics: Monitor key marketing metrics and analyze campaign performance to refine strategies and improve results.
  • Manage PR and Media Relations: Oversee PR and media relations, including press releases, partnerships, and influencer collaborations to maintain a positive brand image.