Senior Associate Brand Strategist

7 days ago

Jeddah, Makkah Province, Saudi Arabia ABANA Enterprises Full time

As a Senior Associate Brand Manager at ABANA Enterprises, you will play a pivotal role in shaping the company's brand equity and marketing strategy.

Market Research and Analysis
  1. We collect and analyze relevant market data to inform our business and marketing strategies.
  2. Our team develops and tests hypotheses for market research studies.
  3. We perform advanced qualitative and quantitative data analysis to gain valuable insights.
  4. We translate and report on market research findings to drive decision-making.
Brand Equity Management
  1. We establish and maintain the equity of our brand by leveraging market data and consumer insights.
  2. We identify target segments and desired brand positions through market analyses.
  3. We assist in developing value propositions that resonate with our target audience.
  4. We quantify brand equity based on market research information.
  5. We monitor brand awareness and performance to identify opportunities for strategic adjustments.
Brand Communication Planning
  1. We develop effective marketing messages that engage our target audience.
  2. We craft communication briefs that align with business objectives and consumer understanding.
  3. We write media briefs and select appropriate touchpoints for campaigns.
Product Development
  1. We use market information to guide product design and development.
  2. We participate in validating current products and identifying new product ideas.
  3. We provide input on product specifications, such as design, color, and packaging.
  4. We report consumer feedback to the product development team.
  5. We interact with consumers to ensure product alignment with market needs.
Strategic Planning
  1. We establish marketing goals and objectives and identify strategies to achieve them.
  2. We assist in developing the marketing strategy.
  3. We use market research and analysis results to inform strategy development.
  4. We identify areas where additional information is needed to support strategy development.
Trade Fundamental Management
  1. We ensure effective implementation of brand strategy across various channels.
  2. We monitor trade fundamentals and their impact on business performance.
  3. We identify opportunities through data and market visits and collaborate with sales teams.
  4. We understand key business drivers across different trade channels.
Financial Management
  1. We manage pricing, revenue, and profitability for brands and categories.
  2. We recommend pricing moves based on strategy.
  3. We continuously monitor pricing position versus strategy.
  4. We manage the budgeting cycle from planning to closure.
Business Performance Management
  1. We measure and control brand performance.
  2. We collect data to assess business performance and marketing activity output.
  3. We summarize findings and identify opportunities for improvement.

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