Marketing Campaign Manager
4 days ago
We are seeking a highly skilled Senior Marketing Manager to join our Total Consumer Electronics and Entertainment TCEE team in Riyadh. The ideal candidate will have a deep understanding of online marketing and site merchandising principles, with a strong attention to detail and excellent written English and Arabic communication skills.
The successful candidate will be responsible for developing the category's creative direction, style guidelines, and overall CX strategy, working closely with business teams to achieve project goals. They will also be responsible for proposing, planning, and executing merchandising plans, new feature and product launches, and coordinating with central marketing stakeholders to push inputs into associates, search, and xsite social channels.
Key Responsibilities
- Develop and implement annual category calendar content plans, including creative development, landing page CX design, and scheduling of cross-channel campaigns.
- Lead product launches & new releases, ensuring alignment with business objectives while protecting customer experience integrity.
- Manage deals & events merchandising for the category, including Apple new launches, Amazon Basics, back to school, big releases, new big sellers, Prime Day, and White Friday.
- Analyze post-campaign results and provide insights to inform future marketing strategies.
- Collaborate with cross-functional teams to source content inputs for cross-channel campaign execution.
- Drive customer demand or overstock by partnering on ongoing deals & cross-site events.
- Contribute to weekly and monthly business reviews, reporting on content management performance and providing recommendations for improvement.
- Implement A/B testing cycles to optimize content strategy across storefronts, emails, and other traffic channels.
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