Brand Growth Specialist

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Arab National Bank Full time
About the Role

The Senior Marketing Specialist plays a critical part in advancing the bank's brand presence and customer relationships.

Responsibilities
  1. Conceive and implement a marketing strategy that aligns with the bank's business goals.
  2. Direct digital marketing efforts, focusing on paid and organic campaigns, social media, content creation, and email outreach.
  3. Mentor and manage a team of professionals to ensure cohesive branding and high-quality outputs.
  4. Coordinate the bank's participation in industry conferences and networking events.
  5. Establish a content strategy to bolster SEO and reinforce the bank's position as a thought leader.
  6. Enhance campaign effectiveness by refining and optimizing performance-driven initiatives.
  7. Create engaging marketing materials in both languages to convey the bank's value effectively.
  8. Analyze campaign performance, track key metrics, and refine strategies to maximize ROI.
  9. Navigate PR and media relations, including press releases, partnerships, and influencer collaborations.


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