Digital Media Campaign Specialist
4 days ago
Job Summary
The Esports World Cup Foundation is looking for a skilled Digital Media Campaign Specialist to develop and execute a comprehensive media strategy for a global Esports event.
Key Responsibilities:
- Develop a robust media strategy aligned with business objectives.
- Plan and manage large-scale media investments, ensuring efficiency and high ROI.
- Oversee media campaigns for key seasons, ensuring cultural relevance and market impact.
- Manage media planning for Esports competitions, festivals, concerts, and media productions.
- Optimize advertising placements across digital platforms, TV, print, and OOH.
- Collaborate with internal teams, government entities, and external media agencies to execute campaigns.
- Monitor, analyze, and report on campaign performance, adjusting strategies based on insights.
Requirements:
- 8+ years of experience in media planning, advertising, or marketing, preferably within sports, Esports, entertainment, event industries, or top media agencies.
- Bachelor's or master's degree in marketing, Media, Communications, Business, or a related field.
- Expertise in media planning & buying across digital, print, TV, and OOH platforms.
- Strong understanding of regional and international media markets.
- Proven experience in handling large media budgets and ensuring high ROI.
- Analytical mindset, capable of tracking KPIs and optimizing media investments.
- Stakeholder management skills to coordinate with government entities, content teams, and media agencies.
- Ability to thrive in a fast-paced, high-pressure environment with tight deadlines.
- Fluency in English and Arabic.
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