Brand Messaging Specialist
4 days ago
About the Position
We're looking for a Brand Messaging Specialist to join our team, responsible for driving our brand messaging and go-to-market (GTM) strategy. This individual will be the voice of our brand, ensuring that our products' value propositions are clearly communicated and that the right tools and resources are available to support commercial success.
The successful candidate will be responsible for creating impactful content, identifying key use cases, and conducting market research to inform product and feature development.
This is an exciting opportunity to join a fast-paced and innovative team, working on cutting-edge products and services.
Responsibilities- Develop and execute brand messaging strategies.
- Create key marketing collateral, such as sales decks and one-pagers.
- Work closely with the commercial team to create tailored materials, including training documents and pitch decks.
- Collaborate with the product team on validation, research, and testing for new products and features.
- Brand messaging experience within a B2B SaaS company.
- Technical copywriting skills with experience in writing product specs, GTM materials, and other technical content.
- Strong understanding of sales enablement and GTM collateral creation.
- Experience with A/B testing and prototyping to assess and optimize marketing strategies, products, and messaging.
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