Senior Marketing Director
6 days ago
About Tahaluf
Tahaluf is a B2B live and on-demand events organizer in Saudi Arabia, dedicated to delivering transformational experiences. We offer a wide range of events and activities that cater to diverse interests, from conferences to trade shows, and much more.Our Approach
We take a customer-centric approach to events, focusing on delivering high-quality experiences that exceed expectations. Our team is passionate about what we do, and we strive to make a lasting impact in the events industry.Job Description
This Senior Marketing Manager role requires a strategic thinker who can develop and execute marketing campaigns to drive ticket sales and event engagement. The ideal candidate will have a proven track record in digital marketing, excellent analytical skills, and the ability to lead a team of digital marketers to achieve business objectives.Key Responsibilities:
- Marketing Strategy & Ticketing Campaigns:
Design and implement marketing strategies to drive ticket sales and event engagement. - Drive KPIs:
Achieve performance targets for ticket sales, traffic, lead generation, and conversions. - Data-Driven Decisions:
Analyze data trends and audience behavior to inform marketing decisions. - Campaign Optimization & Performance Analytics:
Use advanced analytics to optimize ticket sales across digital channels. - Leadership & Team Management:
Manage and mentor a team of digital marketers to execute ticketing campaigns. - Campaign Planning & Execution:
Plan marketing campaigns to meet objectives such as increasing visitor attendance. - Reporting & Insight Generation:
Produce timely reports on campaign performance. - Marketing Execution & Communication:
Ensure marketing messages related to ticket sales are optimized for all digital channels.
Qualifications
- Minimum of 5 years of experience in digital marketing, focusing on event ticketing campaigns.
- Familiarity with ticket sales optimization techniques and best practices.
- Proven ability to manage and optimize digital ticketing campaigns using analytics tools.
- Significant experience with A/B testing and performance analytics.
- Strong knowledge and experience in managing PPC campaigns and SEO strategies.
- Experience managing digital marketing teams and collaborating cross-functionally.
- A Bachelor's degree in marketing or related field.
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