Senior Marketing Director

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia CARE Full time

About Tahaluf

Tahaluf is a B2B live and on-demand events organizer in Saudi Arabia, dedicated to delivering transformational experiences. We offer a wide range of events and activities that cater to diverse interests, from conferences to trade shows, and much more.

Our Approach

We take a customer-centric approach to events, focusing on delivering high-quality experiences that exceed expectations. Our team is passionate about what we do, and we strive to make a lasting impact in the events industry.

Job Description

This Senior Marketing Manager role requires a strategic thinker who can develop and execute marketing campaigns to drive ticket sales and event engagement. The ideal candidate will have a proven track record in digital marketing, excellent analytical skills, and the ability to lead a team of digital marketers to achieve business objectives.

Key Responsibilities:

  1. Marketing Strategy & Ticketing Campaigns:
    Design and implement marketing strategies to drive ticket sales and event engagement.
  2. Drive KPIs:
    Achieve performance targets for ticket sales, traffic, lead generation, and conversions.
  3. Data-Driven Decisions:
    Analyze data trends and audience behavior to inform marketing decisions.
  4. Campaign Optimization & Performance Analytics:
    Use advanced analytics to optimize ticket sales across digital channels.
  5. Leadership & Team Management:
    Manage and mentor a team of digital marketers to execute ticketing campaigns.
  6. Campaign Planning & Execution:
    Plan marketing campaigns to meet objectives such as increasing visitor attendance.
  7. Reporting & Insight Generation:
    Produce timely reports on campaign performance.
  8. Marketing Execution & Communication:
    Ensure marketing messages related to ticket sales are optimized for all digital channels.

Qualifications

  1. Minimum of 5 years of experience in digital marketing, focusing on event ticketing campaigns.
  2. Familiarity with ticket sales optimization techniques and best practices.
  3. Proven ability to manage and optimize digital ticketing campaigns using analytics tools.
  4. Significant experience with A/B testing and performance analytics.
  5. Strong knowledge and experience in managing PPC campaigns and SEO strategies.
  6. Experience managing digital marketing teams and collaborating cross-functionally.
  7. A Bachelor's degree in marketing or related field.


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