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Fintech Marketing Director

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia leantech Full time
Marketing Opportunities in the MENA Region

We are seeking a highly skilled Head of Marketing to drive our marketing initiatives in the rapidly evolving open banking ecosystem. The ideal candidate will combine deep fintech marketing expertise with an understanding of the unique nuances of the KSA and broader MENA markets.

About the Role:

  • Develop and execute a comprehensive marketing strategy that positions Lean Technologies as the leading open banking player in the region.
  • Lead our marketing team while collaborating with product, sales, and leadership to align our go-to-market approach with business objectives.
  • Create compelling narratives that communicate the value of open banking and Lean's solutions to different stakeholders (financial institutions, fintechs, regulators).
  • Design and implement targeted campaigns to drive adoption of our API platform among developers and financial decision-makers.
  • Manage relationships with local and regional media outlets to increase visibility and thought leadership.
  • Oversee content strategy across Arabic and English materials, including technical documentation, white papers, case studies, and educational content.
  • Plan and execute presence at key fintech and financial services events across the region.
  • Analyze market dynamics, competitive landscape, and regulatory developments in open banking to inform marketing initiatives.
  • Establish marketing KPIs and reporting frameworks that demonstrate clear business impact.