Marketing Strategy Lead

1 day ago


Riyadh, Ar Riyāḑ, Saudi Arabia Nestlé SA Full time

About Us:

Nestlé Waters KSA is a leading beverages company dedicated to delivering high-quality products and exceptional customer experiences. We are seeking an experienced Senior Brand Manager to join our team.

Job Description:

The Senior Brand Manager will be responsible for developing and executing our marketing strategy, leading brand activations, and collaborating with cross-functional teams to drive business results. Key responsibilities include managing product launches, developing marketing plans, and overseeing market research efforts.

Main Responsibilities:

  1. Develop and Execute Marketing Strategies: Create and implement marketing strategies that align with our company goals, focusing on brand development, market research, and competitor analysis.
  2. Lead Brand Activations: Manage the development and execution of brand activations, including product launches, events, and promotions, to drive sales growth and enhance brand equity.
  3. Collaborate with Cross-Functional Teams: Work closely with finance, procurement, and other departments to ensure seamless execution of marketing plans and achieve business objectives.
  4. Manage Market Research: Identify opportunities for market research to inform marketing strategies and recommend cost-effective solutions to gather consumer insights.
  5. Develop Digital Presence: Lead the development of our social media strategy, creating engaging content to promote our brands and attract new customers.
  6. Evaluate Campaign Effectiveness: Monitor and measure campaign outcomes, identifying areas for improvement and recommending adjustments to optimize results.
  7. PFME Management: Oversee PFME spending and reporting, working closely with the finance team to ensure accurate tracking and transparent reporting.

Education & Experiences:

  1. MSc/MA in Business Administration, Marketing, or relevant field.
  2. Minimum 12 years of experience in marketing or a related field, with at least 3 years in strategic management and leadership roles for leading FMCG companies in the KSA market.


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