Marketing Strategy Lead
1 day ago
About Us:
Nestlé Waters KSA is a leading beverages company dedicated to delivering high-quality products and exceptional customer experiences. We are seeking an experienced Senior Brand Manager to join our team.
Job Description:
The Senior Brand Manager will be responsible for developing and executing our marketing strategy, leading brand activations, and collaborating with cross-functional teams to drive business results. Key responsibilities include managing product launches, developing marketing plans, and overseeing market research efforts.
Main Responsibilities:
- Develop and Execute Marketing Strategies: Create and implement marketing strategies that align with our company goals, focusing on brand development, market research, and competitor analysis.
- Lead Brand Activations: Manage the development and execution of brand activations, including product launches, events, and promotions, to drive sales growth and enhance brand equity.
- Collaborate with Cross-Functional Teams: Work closely with finance, procurement, and other departments to ensure seamless execution of marketing plans and achieve business objectives.
- Manage Market Research: Identify opportunities for market research to inform marketing strategies and recommend cost-effective solutions to gather consumer insights.
- Develop Digital Presence: Lead the development of our social media strategy, creating engaging content to promote our brands and attract new customers.
- Evaluate Campaign Effectiveness: Monitor and measure campaign outcomes, identifying areas for improvement and recommending adjustments to optimize results.
- PFME Management: Oversee PFME spending and reporting, working closely with the finance team to ensure accurate tracking and transparent reporting.
Education & Experiences:
- MSc/MA in Business Administration, Marketing, or relevant field.
- Minimum 12 years of experience in marketing or a related field, with at least 3 years in strategic management and leadership roles for leading FMCG companies in the KSA market.
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