Creative Director Marketing Leader
2 days ago
We are seeking a highly experienced Creative Director Marketing Leader to drive our creative marketing strategy and oversee the creative direction for our portfolio. The ideal candidate will have a blend of leadership, strategic thinking, and deep creative expertise in mobile game marketing.
The successful candidate will lead a high-performing team in producing outstanding marketing assets across multiple channels, creating compelling experiences that elevate our games and drive engagement. They will also work closely with internal teams and external partners to align each game's creative direction with our marketing strategy.
Key Responsibilities:
- Lead creative vision and strategy at the portfolio level, overseeing creative direction for all games and challenging marketing guidelines, prioritization, and execution standards.
- Manage and mentor a team of creatives, inspiring high-quality and high-performing assets across UA and ASO.
- Drive portfolio-wide creative testing strategies, leveraging data to guide learnings that will direct new concepts, iterations, and high-impact creative solutions.
- Collaborate closely with product teams, UA managers, and other stakeholders to ensure strong marketing performance, aligning creative outputs with broader business and performance goals.
- Stay on top of industry trends and competitor strategies, continually enhancing our creative approach to maintain a competitive edge.
- Foster innovation by exploring new creative technologies and techniques to improve efficiency and effectiveness across teams.
- Ensure all creative outputs meet high standards of quality, visual appeal, and audience resonance.
- Make it happen: whether by engaging the broader team, jumping in yourself or collaborating with partners, you ensure that creative vision comes to life.
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