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Marketing Executive Ticketing

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Informa Group Plc. Full time

As a Marketing Executive focused on Ticketing you will help design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. 

You will achieve this through the execution of the delivery of the brand accurate customer segmentation data analytics campaign planning and multichannel optimisation.

What you will do

  • Work with the wider marketing team to help deliver the ticketing marketing strategy for Money 20/20 focusing on new registration acquisition and upselling of registrations to generate commercial revenue.
  • Administer and help develop campaigns focused around ticketing and revenue generation.
  • Execute marketing plans to drive potential attendee engagement and increased ticket sales.
  • Manage implementation of marketing plans across all marketing channels monitoring effectiveness and provide recommendations to wider marketing team.
  • Provide specific ticket purchase focus across all digital comms; from website CRM social app.
  • Monitor activities of main event competitors and provide feedback.
  • Develops new and creative organic search growth strategies for each stage of a customers ticketing purchasing lifecycle in accordance to the unique digital trends and platforms of various international markets.
  • Design and implementation of testing and optimisation strategies (including A/B testing landing pages and CTAs).

Analysis and insight 

  • Monitor campaign performances by producing relevant and timely reports.
  • Recommend changes to campaign execution based on data insights.
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Share relevant insights with wider marketing team to drive revenues or pursue new opportunities.

Marketing execution

  • Work with marketers to identify the target universe and key segments within the target universe from a ticketing perspective.

Qualifications :

What you will bring

  • Minimum of 3 years experience as a Marketing Executive
  • Bachelors Degree or equivalent experience
  • Excellent time keeper with the ability to juggle multiple projects
  • Selfmotivating with a strong ability to work both on independent projects and projects involving many stakeholders
  • Ability to communicate ideas clearly effectively and persuasively
  • Deadline and targetdriven
  • Excellent verbal and written communication skills

Knowledge skills & experience

  • Ticketing campaign experience.
  • Building relationships with partners and stakeholders.
  • Analytical and questioning mindset.
  • Strong copywriting skills.
  • Experience working in a pressurised environment.
  • Excellent verbal and written communication skills in both English & Arabic
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint Word and Excel.
  • Technology savvy. Able to quickly adopt and work with new technology solutions.

Great to have

  • Experience working with CMS platforms (however coding knowledge is not required).
  • Experience managing social media through scheduling platforms such as Sprout Social or Hootsuite etc. and experience in social media listening and sentiment analysis.
  • Eloqua and CRM experience
  • Formal business/marketing higher education qualification.
  • Events marketing experience.

Additional Information :

What you will get

We work hard to make sure life at Tahaluf is rewarding supportive and enjoyable for everyone. Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen.

Core Benefits:  

  • Medical Insurance for individual and family  
  • Annual leave 25 days  
  • Wellbeing Benefits  
  • Remote working on Sundays  
  • Working anywhere 1 month every year

Local Relocation Package*:  

  • Paid flight to Riyadh (for you and your dependents) 
  • 30 days accommodation from your arrival date or a oneoff payment of SAR 5000 
  • Up to SAR 2500 reimbursed for shipping goods/excess baggage costs 

*If eligible 

We dont just accept difference we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. Please let us know if you require any support or adjustments to participate in our interview or selection processes.

Remote Work :

No

Employment Type :

Fulltime