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Assistant Brand Activation Manager

3 weeks ago

Makkah, Saudi Arabia Johnson & Johnson Family of Companies Full time

Johnson & Johnson Consumer is recruiting for **Assistant brand activation manager **to be located in **Jeddah, KSA.**

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer. And our culture is interconnected by the shared values of Our Credo. It’s a culture that celebrates diversity and diverse perspectives. It helps employees achieve an effective mix between work and home life and supports their efforts to have a positive impact on their communities.

**Summary of the job**:
**Duties & Responsibilities**:

- Responsible for growing market share, driving Consumption and top line sales growth.
- Work closely with the Head of Brand Activation to extend support to develop and define local brand and trade marketing strategy and growth drivers for the brands. Bring these strategies to life with system engagement and activation of touchpoints, innovation pipeline and optimizing portfolio.
- Lead trade marketing strategy and implementation for his/her respective brands. Build promotional strategy and calendar per brand, month and customer as a result of brand strategies.
- Localize, Orchestrate and execute the marketing 360 plan with linking to retailers, following the brand plans. Ensure omnichannel approach is followed.
- Establish and actively engage with the cross functional teams. Support Head of Brand Activation in the S&OP cycle as well as CPM (Category Performance Review) meetings.
- Manage brand budget planning in a compliant and efficient way.
- Be up to date with the local market influencers / stakeholders / trends. Develop relationship with them and integrate PR into your campaigns. Constantly train the commercial teams, merchandisers on the brand RTBs/Benefits and promoters.
- AMET Franchise Leadership: Create, maintain relationship with the Dubai AMET brand teams by ensuring a close collaboration and alignment on strategies and projects, building system excitement and commitment behind those projects.

**Qualifications**
**Competencies / Educational Requirements**:**Core Competencies**:

- Deliver Results: takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious realistic goals, removes obstacles to ensure high quality results
- Drives Innovative Business Improvements: develops ideas, is empowered and gains others' commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
- Imports & Exports good ideas: Shares and adopts ideas in and outside the company (entrepreneurial thinking). Leverages' insights to inform actions or gain support. Embraces change
- Sets a winning example: demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows through on them. Demonstrates passion for the Company and its products.
- Acting like an owner: shows ability to lead the brand in KSA.

**Functional Competencies**:

- Builds Brand Value: understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understand the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
- Builds Brand Love: seeks understanding of fundamental human needs and behaviors. Pursues innovation and change with an entrepreneurial mindset of continuous improvement. Persuades and inspires others (consumers, agency, cross functional teams, system, customers, suppliers, marketing team)
- Understanding and experience in the KSA market (trends, competition, consumer, product and processes) and/or the retail channels.
- Good commercial/customer understanding

**Educational Requirements**:

- University degree in marketing or similar. MBA is a plus.
- At least 3yrs of XP in marketing and/or trade marketing in FMCG. Commercial is a plus.
- Fluent in English and Arabic written and spoken
- Analytical & Strategic thinking
- Persuasion-communication skills, Presentation skills. Creative Thinking.
- Problem solving and decision making, Solution oriented
- Customer oriented
- Leadership/Self-starting/out of the box thinking capabilities
- Digital Marketing experience

**Lead