Brand Manager

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

**Purpose**:
Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.

Here in the Middle East region, we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients. Recently, we were honoured with the prestigious _Great Place to Work_ award. This accolade is not just a testament to our organization’s achievements, but it also shines a spotlight on our steadfast commitment to our employees.

The Brand Manager will be leading the Saudi prelaunch and launch activities for Neuroscience. The individual will be responsible to deliver the business objectives by establishing clear strategic priorities based on consumer insights, implementation of key tactics and spearheading innovation through internal and external benchmarking in this area.

The Brand Manager will be responsible for strong cross functional collaboration to drive brand strategy, implementation, and execution all while ensuring Lilly’s core value of results with integrity is maintained. The individual will be required to work with key global and regional stakeholders as well.

Leaning on specialized depth and breadth in strategy development, and operational excellence, this role will require complex decision-making given the significant opportunity and rewarding business challenges ahead.

**Qualifications & Experience**:

- Bachelor's Degree (Business/ Sciences)
- 5+ years of pharmaceutical experience
- Ability to work across a dynamic cross-functional team.
- 1+ year marketing experience is a must

**Additional Skills/Preferences**:

- Experience in launching new brands or new indications is a plus.
- Proficient in English,
- Proficiency in Arabic a plus.

**Requirements**:

- Demonstrated track record of delivering results.
- Strong strategic thinking / problem solving skills.
- Learning agility
- Lead and own the strategy and lead new launches with excellence.
- Development of solutions for key players; ensure that there is a measurement plan for the solutions developed; conduct periodic reviews of solution effectiveness; take action to improve execution.
- Strong team player with a positive attitude and willingness to be flexible in addressing evolving team needs.
- Demonstrated ability to deliver high performance with high integrity across teams.
- Responsible for initiating, collaborating, and implementing promotional activities and projects in line with the strategic customer plans.
- Train and coach the sales force, in close collaboration with sales management, to equip the team for optimal implementation.
- Consistent demonstration of the Team Lilly leadership behaviors.
- Meticulous attention to detail, with the ability to understand and maintain focus on the big picture.

**Key Responsibilities**:

- Lead the cross-functional team (CFT) to develop and implement customer plans, launch preparations, launch readiness sessions, operational activities for Alzheimer’s Disease.
- Be part of the business planning process.
- Work with various global and regional to ensure alignment on strategy and strategic initiatives for the Kingdom of Saudi Arabia.
- Collaborate to develop TL Mapping and Engagement plans for Alzheimer’s Disease
- Conduct influence mapping and create engagement plans for HCP influencers. Assess partnership external partners/societies who can further our strategic initiatives.
- Work with the ecosystem manager to develop and enhance the Alzheimer's disease diagnostics in the Kingdom of Saudi Arabia
- Work with Corporate Affairs to develop and implement environmental shaping activities based on affiliate archetype.
- Develop operational plans and TP activities that increase deep touch points, work with MCE to expand and develop SOA partnerships.
- Achieve Brand Health goals and annual targets, manage OPEX to help ensure the company achieves its annual goals.

**Other Role