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Head of Marketing

2 weeks ago

Riyadh, Saudi Arabia LA3EB Full time

La3eb is a dynamic startup founded in the Kingdom of Saudi Arabia, dedicated to realizing the dream of creating a comprehensive gaming platform that unites gamers and ignites their happiness. We are committed to serving the diverse needs of gamers by fostering connections within the gaming ecosystem. Our ambitious vision encompasses uniting gamers across various platforms - Console, PC, Mobile - as well as catering to Amateur and Professional E-Sports Players, Game Studios, Publishers, Organizers, Retailers, and more. La3eb stands out by exclusively focusing on Arabic-speaking gamers, tailoring every aspect of our platform to cater to their preferences, from payment methods to loyalty programs, all while fostering a strong bond within the local gaming community.

La3eb and other digital businesses of the holding are seeking a passionate and strategic Head of Marketing to lead our marketing efforts and play a pivotal role in achieving our mission of uniting and satisfying Arabic-speaking gamers. As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies, building brand awareness, and driving user acquisition and engagement.

**Responsibilities**:

- ** Develop and Execute Marketing Strategies**:Create and implement marketing strategies that align with La3eb's objectives, focusing on growing the user base, driving revenue, and enhancing brand presence.
- **Brand Development**: Establish and maintain the La3eb brand identity, ensuring it resonates with the target audience and represents the gaming community.
- **User Acquisition**: Lead efforts to acquire new users by identifying the most effective channels, campaigns, and tactics to attract and engage gamers on the platform.
- **Content Creation and Management**: Oversee the creation and distribution of high-quality content, including blogs, videos, social media, and other digital assets that connect with gamers and promote the La3eb brand.
- **Community Building**:Foster a strong bond within the local gaming community by creating and nurturing a dedicated community of gamers on the La3eb platform.
- Performance Analytics: Utilize data-driven insights to monitor and analyze marketing performance, continuously optimize campaigns, and measure the impact of marketing initiatives.
- **Partnerships and Collaborations**: Identify and establish strategic partnerships with gaming influencers, industry stakeholders, and other relevant entities to enhance brand visibility and credibility.
- **Budget Management**: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve the best results.
- **Team Leadership**: Lead a high-performing marketing team, providing guidance, mentorship, and support to team members.
- **Market Research**: Stay updated on industry trends, competitor activities, and emerging technologies, and use this information to shape La3eb's marketing strategies.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.
- Proven experience in a leadership role within marketing, preferably in the gaming or tech industry.
- Strong understanding of the gaming ecosystem and knowledge of the Arabic-speaking gaming community.
- Exceptional strategic thinking, communication, and leadership skills.
- Proficiency in data analysis and using data to inform marketing decisions.
- Creative mindset with a deep appreciation for gaming culture and trends.
- Ability to work in a fast-paced startup environment, adapt to changing priorities and deliver results.
- Proficiency in marketing tools and platforms, including social media, SEO, and analytics.