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Product Marketing Director, Riyadh

3 weeks ago

Riyadh, Saudi Arabia ABB Full time

**Product Marketing Director, Riyadh**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
ABB's Distribution Solutions Division provides utility, industrial and commercial customers with safe, smart and sustainable technologies for the distribution of electricity. With ABB AbilityTM enabled digital solutions at its core, our extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices, switchgear, modular substation packages, and related services.

**Your responsibilities**:

- Strategy Leadership - Creates, plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Performance Target - Ensures achievement of established targets through oversight and definition of improvement actions as needed. Focuses on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and requested on-time delivery.
- Marketing & Business Development - Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market. Evaluates market opportunities and decides appropriate activities in line with the strategy. Coordinates opportunities across local Divisions and local Business Units where appropriate.
- Growth - Ensures profitable business growth in the domestic market. Ensures a balanced growth through all product lines/Product Groups/Business Units. Creates demand through technical promotion, providing solutions and a value base selling approach. Implements Business Unit market pricing policy.
- Sales Support - Provides product and technical support to sales team.
- Customer Relations & Satisfaction - Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understands customer needs in the market by visiting customers. Ensures the customer satisfaction surveys are executed; analyzes results and assists with corrective actions. Develops and implement product support and product training to ensure high customer satisfaction in cooperation with global Business Unit Marketing and Sales. Drives continuous improvement on NPS. Ensures the resolution of customer issues.
- Logistics & Delivery - Works together with the Order Handling team and the Logistics team to ensure operational efficiency on inventory and customer satisfaction on delivery.
- Standards & Governance - Implements and ensures compliance with global and local standards, rules, tools, policies and processes related to operations/project execution and shares functional best practices and lessons learned across the organization.
- People Leadership & Development - Ensures that the area of responsibility is properly organized, staffed and directed. Builds an effective, capable and high performing organization. Develops talent, appoints managers and reviews effectiveness.

**Your background**:

- Ideally, you'll hold a Bachelor's Degree in Electrical Engineering, with 5 years of sales experience
- Experience in ABB MV portfolio/products
- Good Techno-commercial knowledge about the MV products, demand, market segment & competition landscape in Saudi.
- Marketing knowledge and experience to creates, plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Ability to develop and implement the annual marketing plan and business plans in conjunction with relevant Business Units/Product.
- Having good communication skills internally with ABB colleagues (local, regional & global levels) and externally with the customers.
- Fluent both in Arabic and English is required.

**More about us**: