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Marketing and PR Specialist

2 weeks ago

Riyadh, Saudi Arabia Red Chilli Full time

Co-develop and execute the in-market marketing and brand plan, which is aligned to the long-term business strategy and the LM marketing and brand plan;
- Set actionable strategic priorities for marketing that are aligned to the business objectives and ensure
- Own the marketing activities calendar, brand social media channels,
- Promote awareness of brand image internally and externally.
- Use sales techniques that maximize revenue while maintaining existing guest loyalty to RCHE.
- Recognize opportunities to up-sell the customer and sell enhancements to create a better RCHE experience or event.
- Encourage guests or callers to purchase or schedule preview package sales/tours.
- Maintains familiarity with customer demographics and develops an appropriate look and feel for all promotion and event related collateral
- Executes various aspects of production including printing scanning digital retouching image editing special effects and file manipulation and layout
- Coordinating all public relations activities
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Monitor and analyze promotional campaigns and PR activities list
- Respond to requests for information from the media
- Write press releases and prepare information for the media to promote the project
- Draft speeches and schedule interviews
- Establish and maintain cooperative relationships with industry groups associations, and other interest groups
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Monitor and analyze promotional campaigns and PR activities

**REQUIREMENTS**:

- At least 2 years’ experience in B2B marketing and public relations, experience in journalism is highly recommended.
- Event and press conference planning experience
- BA/MA degree in marketing, advertising, communications, journalism or a related discipline
- English and Arabic language skills
- A proactive approach to daily work and an outgoing personality

Ability to commute/relocate:

- Riyadh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 2 years (preferred)

**Language**:

- English (required)
- Arabic (preferred)