Creative Copywriter
4 days ago
**Position Overview**:
**Key Responsibilities**:
**Content Creation & Copywriting**:
- Develop **engaging, on-brand copy** for **social media, digital ads, website content, and marketing materials**.
- Craft **creative brand narratives, campaign concepts, and taglines** that resonate with target audiences.
- Write **persuasive and conversion-focused content** for product launches, promotions, and storytelling campaigns.
**Social Media & Digital Engagement**:
- Create **platform-specific content** for Instagram, TikTok, LinkedIn, and other channels.
- Develop engaging **post captions, hooks, and call-to-actions (CTAs)** to drive interaction.
- Ensure all content is **aligned with brand tone, voice, and positioning**.
**Brand Development & Concept Creation**:
- Collaborate with designers, strategists, and marketers to **develop unique campaign concepts**.
- Assist in **naming projects, slogans, and creative directions** for new brand initiatives.
- Research trends, competitors, and audience behaviors to refine content strategies.
**Collaboration & Strategy**:
- Work closely with the **design and marketing teams** to ensure a seamless blend of visuals and copy.
- Edit and refine content based on **performance analytics and audience insights**.
- Maintain a strong understanding of **digital marketing trends, cultural moments, and industry best practices**.
**Qualifications & Experience**:
- **3+ years of experience** in **copywriting, content creation, or brand storytelling** within an **agency setting**.
- Strong background in **social media content writing, creative concepts, and campaign messaging**.
- Proven ability to create **engaging, witty, and culturally relevant copy** for various platforms.
- Experience working with **food & beverage, lifestyle, or hospitality brands** is a plus.
- Strong grasp of **consumer psychology, tone of voice, and brand storytelling**.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Ability to **juggle multiple projects and deadlines in a fast-paced environment**.
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