Home & Hygiene Assistant Brand Manager Ksa

**ABOUT UNILEVER**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

**CATEGORY INTRODUCTION**

Home & Hygiene is Home Care Arabia’s growth engine (25% contribution to HC turnover) with a business size of 35 million Euros. JIF being the biggest brand under the category consists of many subsegments and formats with a great growth trajectory in KSA.

The Marketplace is extremely competitive with a big competitors and local players always keeping us at our toes. This makes it a demanding but exciting role with multiple innovations and strong communication, and demand creation plans across the year and requires a lot of rigor and creativity to grow and win

The role is to drive the overall growth of the category, accelerate and drive market share, manage innovations networks and improve our brand salience in KSA. This requires diverse cross functional team management skills, ability to craft local campaigns, and championing a social-first approach to brand building and consumer engagement.

**JOB PURPOSE**

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We are looking for a driven, proactive, self-starter, creative, and influential Assistant Brand Manager who will be responsible for leading the KSA plans and executing them with rigor.

So, if you are passionate about being the category custodian end to end, building brand equity and growth, crafting and executing holistic brand plans that bring together all demand creation activities, with a strong emphasis on digital and social-first initiatives, managing the brand portfolio, and driving/deploying innovation to achieve ambitious business objectives, then this role is just for you

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Craft Home & Hygiene innovation strategy including product development tapping on trends / needs, managing networks via managing stakeholders as well as crafting campaigns and executing 360 launch plans.
- Develop and execute social first marketing plans in market while ensuring alignment with brand strategy and brand equity.
- Work on initiatives to grow JIF’s brand salience.
- Drive business accountability, competitive growth and profitability targets for the brand.
- Act as the brand's expert on the local market, possessing an intimate understanding of the local market and fragrance culture, communities, and social media platforms, to curate effective engaging campaigns.
- Have a strong analytical mindset to find opportunities and spot issues to deliver growth and market share.
- Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets - ensuring it resonates with the communities we are engaging with.
- Manage the relationship with key agency partners by providing clear and insightful briefs to ensure unstoppable communication by always having an outstanding unmissable brand communication & activation.
- Be able to drive business cases and manage Brand P&L.
- End to end ownership and management of brand budgets.
- Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach and overall ROI.
- Develop best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
- Implement strong in store program working closely with shopper marketing and CD team to improve brands in store presence to drive growth and consumer engagement.

**WHAT YOU WILL NEED TO SUCCEED**

**Experiences & Qualifications**
- Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
- Consumer Goods Expertise: Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
- Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
- Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
- Agency Management: Proven ability to effectively manage and collaborate with external agencies, includ