Cluster Marketing Executive

About us Reliably Different - Welcome to voco, IHG’s new upscale brand. We call our Hotels voco. It means ‘to invite’ and ‘call together’ originating from Latin - representing our thoughtful, unstuffy and charming nature. Guests tell us that voco is fun without being vanilla, trendy without being alienating and premium, without being stuffy. This unique and playful attitude, combined with a consistent level of quality, sits at the heart of our brand. Whatever we’re up to, there are brand values and service behaviours that guide us... Brand values: Always dependable, Respect individuality & Be distinctive Service values: Count on us to; Be natural & Make every stay special. Drawing on IHG’s years of experience in delivering True Hospitality, voco Hotels gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun. Our new family of hotels are connected by their individual characters, that make memorable travel dependable with unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. The moment a guest steps into one of our hotels, they walk into a genuinely memorable experience. The world's first voco Hotel opened in November 2018 in Gold Coast, Australia and the first voco Hotel in Saudi Arabia in Al Khobar. voco Al Khobar, a location like no other, connected to all the delights of the city, moments from shopping, dining and entertainment experiences. - Assist in planning, developing and implementing effective marketing communication campaigns. - Using the full marketing mix for the company’s marketing communications - Writing copy for all marketing collateral, including brochures, letters, emails and websites. - Understanding the product as per IHG brand standards - Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. - Producing an accurate summary of total spend at the end of a marketing campaign. - Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met - Create awareness of and develop the brand you're marketing - Communicate with target audiences and build and develop customer relationships - Help with marketing plans, advertising, direct marketing and campaigns - Support the marketing manager in delivering agreed activities - Source advertising opportunities and place adverts in the press or on the radio - Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts - Write and proofread marketing copy for both online and print campaigns - Produce creative content, including videos and blog posts - Run social media channels (e.g. Twitter, Facebook) to enhance audience engagement - Organise and attend events such as conferences, seminars, receptions and exhibitions - Source and secure sponsorship - Liaise with designers and printers and organize photo shoots - Arrange the effective distribution of marketing materials - Maintain and update customer databases - Conduct market research, for example using customer questionnaires and focus groups - Develop relationships with key stakeholders both internal and external. Develop awareness and reputation of the hotel and the brand in the local community Diploma or equivalent qualifications in Marketing, Business or Hospitality Management desired, and a minimum of three years of relevant marketing experience in Hospitality or related service industry. Expected to possess the following skills: - In-depth knowledge of marketing principles and techniques - Strong knowledge of hotel products, rates and marketing programmes - Excellent PC skills (including MS Office) - Ability to develop strong relationships with customers and other stakeholders. Note: This position for Saudi National Only Join us and you’ll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. " What we need from you "Reliably Different - Welcome to voco, IHG’s new upscale brand. We call our Hotels voco. It means ‘to invite’ and ‘call together’ originating from Latin - representing our thoughtful, unstuffy and charming nature. Guests tell us that voco is fun without being vanilla, trendy without being alienating and premium, without being stuffy. This unique and playful attitude, combined with a consistent level of quality, sits at the heart of our brand. Whatever we’re up to, there are brand values and service behavio