Consumer Insights Associate Manager

3 days ago

Riyadh, Saudi Arabia PepsiCo Full time

Overview:
**We Are PepsiCo**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.

Lead the snacks insights agenda for Saudi, guiding the business on key strategic priorities, implementing regular updates and analysis, supporting, and validating the innovation agenda and gearing the business for growth

**Responsibilities**:

- Support brand plans and validate marketing initiatives and proactive consumer and market understanding
- Lead innovation agenda
- Support on pack/price in line with market dynamics/Macros
- Lead on MBRs/QBRs and other regular reviews
- Collaborate on sector initiatives and drive capabilities
- Manage insights budgets/POs/Invoices
- Lead the analytics agenda and ensure regular delivery
- Manage the agency team to deliver on insights agenda for the BU

Qualifications:

- Technical experience in market Research
- Strong analysis skills
- Strong presentation skills
- Linking consumer and market understanding to business implications
- Strong business acumen
- Minimum 7 years’ experience in market research, research tools and techniques

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