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Marketing and Communications Specialist/تخصصي

2 weeks ago

Riyadh, Saudi Arabia Talent Pal Full time

**موقع العمل**: الرياض.

**نوع العمل**: بدوام كامل

**ملخص الوظيفة والمتطلبات**:

- التعليم: بكالوريوس في المبيعات والتسويق أو التسويق الرقمي.
- مستوى الخبرة: من ٢ إلى ٦ سنوات.

سيدير أخصائي التسويق والاتصالات المنشورات الداخلية والخارجية عبر الإنترنت ومع العملاء لزيادة الوعي بالعلامة التجارية وتوليد الزبائن الجدد.

تشمل مسؤوليات أخصائي التسويق والاتصالات إنشاء وتحديث المحتوى وإدارة العلاقات مع العملاء وكتابة البيانات الصحفية وإدارة وتنفيذ الأحداث وإدارة صفحات وسائل التواصل الاجتماعي للشركة.

**واجبات العمل الرئيسية**:

- تنفيذ حملات تسويق فعالة وفقًا للخطة وتحديد وتنفيذ مقاييس لقياس فاعلية الحملة وعائد الاستثمار.
- التعاون مع فرق المبيعات لفهم المنتج / الخدمة واحتياجات الاتصال.
- مراقبة منصة وسائل التواصل الاجتماعي ووضع أفكار جديدة لتعزيز مشاركة العملاء.
- تنسيق تصميم المواد الترويجية وتوزيعها عبر القنوات الإلكترونية وغير الإلكترونية.
- الإعلان عن شركتنا ومنتجاتنا / خدماتنا على وسائط مختلفة.
- تخطيط المقابلات والمؤتمرات الصحفية.
- إنشاء وتحديث المحتوى للموقع الإلكتروني والملف الشخصي للشركة ووسائل التواصل الاجتماعي الأخرى.
- صياغة وإرسال النشرات الدورية بتحديثات الشركة.
- مراقبة الموقع الإلكتروني الخاص بالشركة وصفحات التواصل الاجتماعي وتحديثها بانتظام.
- التواصل مع خبراء الصناعة والعملاء المحتملين لزيادة الوعي بالعلامة التجارية وتوليد الزبائن الجدد.
- أداء واجبات أخرى حسب الأمر.

**الكفاءة**:
**_وظيفي:_**_
- **
- حل المشكلات.
- تحقيق النتائج.
- تركيز العملاء.
- التفكير التحليلي.
- الاهتمام بالتفاصيل.

**_التقني:_**
- إدارة العلامة التجارية.
- تعزيز المبيعات والتسويق المباشر.
- التسويق الرقمي.
- الإعلان.

**_السلوكي:_**
- المسؤولية.
- مهارات الاتصال.
- العمل الجماعي وقيادة الفريق.
- التفكير المتنامي.
- الأخلاق العملية.