Trade Marketing Manager

We’re Coty, a global leader in beauty. We lead the Global Fragrance Industry and are a Top 3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.
RESPONSIBILITIES
As a Consumer Beauty Trade Marketing Manager in KSA, you will be responsible for the strategic planning, execution and optimization of omni-channel trade marketing initiatives. Your key goal will be to enhance brand visibility, drive sales, and maximize penetration/market share for Coty Consumer Beauty Color brands (Rimmel, Bourjois, Max Factor, Sally Hansen). This role aims to develop and implement effective omni-channel trade marketing strategies, promotional campaigns, and in-store activations while utilizing pricing optimization, and demand forecasting. The Trade Marketing Manager collaborates with retail partners to ensure brand representation and compliance within brand guidelines, all while achieving revenue and profit targets.
YOUR MAIN FOCUS
**Trade Marketing Plan Building**: Develop comprehensive omni-channel trade marketing plans in key/local accounts, aligned with the brand strategy and launches for Coty Consumer Beauty Color brands. Our key customers include: Centrepoint Lifestyle, Nahdi, Panda, Al Dawaa, Whites, Boots, Watson, H&M, Amazon, Noon, Namshi Ensure that trade marketing plans integrate pricing strategies, demand forecasting, and revenue-maximizing promotional activities. Utilize data-driven insights to craft promotional offers (promo packs) that resonate with the shoppers locally, driving sales and optimizing revenue streams.
**In store excellence and distribution channel optimization**: Coordinate with sales teams and external stakeholders to ensure the seamless execution of trade marketing plans at the point of sale. Analyze and recommend brands/channel combination to maximize sell out and profitability. Budget management and revenue growth: Manage trade marketing budgets efficiency, allocating resources to high impact initiative. Ensure that BTL placements are well synced with our ATL campaigns for maximum impact. Analyze sell out performance and provide recommendations and action plan to drive profitability and market share.
**Market Knowledge and distributor collaboration**: Visit frequently the trade and conduct market analysis in collaboration with the sales teams to identify opportunity for revenue growth. Stay informed about market trends, competitor activities, shopper behavior. Utilize market insights to develop pricing, promotional and distribution strategies that align with market conditions and shopper preferences. Foster strong relationships with distributors and local retail partners. Provide guidance and support to the sales team to ensure they are well-informed about marketing strategies and equipped to promote products effectively.
**WORKING FOR COTY MEANS**:
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we’d love to hear from you.
The brand team consists of at least 1 Assistant Manager (who will report to you) and you will work closely together with several departments such as Sales, Trade Marketing and Operations.
YOU ARE A COTY FIT
This is a team player role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way. As an experienced Brand Marketing Manager, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
Have a passion for beauty
At least 5 years of experience in in customer management, shopper marketing, trade marketing, revenue management
At least 3 years’ experience in KSA
**Job Location**: Jeddah, KSA
English and Arabic are mandatory
Proven track record of strong business acumen, budget management
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication, presentation, and interpersonal skills.
Creative thinker with a passion for innovation and problem-solving.
Ability to work effectively in a fast-paced, dynamic environment.
ABOUT COTY