Performance Director- Digital

6 days ago

Riyadh, Saudi Arabia Mindshare Full time

Leading the strategy, implementation, and optimisation of multi-market performance campaigns from the Riyadh. In addition to the normal biddable day to day the role offers the fantastic opportunity of looking at media holistically on a global scale and handling not only media activation but acting as an advisor on the brands’ strategic long-term marketing plans and driving the digital evolution of the brand.

**Responsibilities**:

- Leadership of client communication with the support of client partners across the account.
- Leading digital performance strategy and overseeing implementation across search and social, whilst having a view on their display and programmatic offering
- Primary lead on activation optimisation strategy and tactics
- Development of direct report to become self-sufficient in delivery of campaign implementation and optimisations.
- Setting an annual performance strategy and goals that drive client’s business performance
- Lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
- Collaborative lead on the monitoring and review of resourcing required within all areas of media activation - including resource hiring when applicable
- Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day to day campaign delivery
- Collaborative lead (with partner) on client reviews of all activation - BAU, campaign specific and channel planning
- Collaborative secondary lead (with other Directors) on the management of day to day relationships with Google, social & tech providers.
- Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
- Lead and collaborative remit on non-client specific activation management workstreams and projects - as assigned by senior leadership
- 6 years + experience in digital media, ideally from an agency side background (client side or a mix will also be considered)
- Experience managing search, social and/or display from both a technical and strategic POV.
- Experience in audience led planning
- People management experience of managing a team
- Strong leadership skills and ability to manage upwards and downwards
- Experience leading clients within digital
- Strong organisational and communication skills
- A drive to remain at the cutting edge of digital media and progress both the client’s business and the agency skill through their work.

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