Product Marketing Manager

4 days ago


الرياض, Saudi Arabia Calo Full time

**About **Calo**

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

**Role Overview**

As a Product Marketing Manager at Calo, you will play a pivotal role in connecting the product team’s work with the market. You’ll own the go-to-market strategy, messaging, and positioning for Calo’s products, ensuring they resonate with our target audience. Working closely with cross-functional teams, including product, design, marketing, growth and customer success, you’ll develop and execute marketing campaigns that drive user adoption, engagement, and retention.

**Key Responsibilities**
- Define and execute the go-to-market strategy for new product launches and feature updates.
- Develop messaging, positioning, and storytelling frameworks that clearly communicate the value of Calo’s offerings.
- Partner with cross functional teams to ensure alignment on product positioning and messaging.
- Conduct market research and customer interviews to uncover insights that inform product and marketing strategies.
- Track, measure, and optimize the performance of marketing campaigns to ensure business impact.
- Demonstrated experience working closely with product teams and building digital products.
- Prior experience creating and launching campaigns to drive successful product adoption.
- Proven ability to translate technical concepts into customer-focused narratives.
- Experience analyzing campaign performance and leveraging insights for optimization.
- Strong track record of defining and executing strategies for product launches.

**Advice on Applying**

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