Digital Marketing Specialist

2 days ago

الرياض, Saudi Arabia Nice One Full time

We are excited to announce an opportunity for a creative and results-oriented individual to join our thriving team as a Digital Marketing Specialist. In this pivotal role, you will support our company's online marketing efforts, drive digital engagement, and optimize our online presence against competitive benchmarks.

**Key Responsibilities for Digital Marketing Specialist**:

- **SEO Strategy Development and Execution**: Design and implement SEO strategies to enhance organic search rankings and increase website traffic.
- **Content Marketing**: Collaborate with content creators to ensure the production of high-quality, SEO-friendly content aligned with the company's branding and marketing objectives.
- **Performance Analysis**: Monitor, track, and report digital marketing analytics, such as web traffic and engagement metrics, using tools like Google Analytics.
- **Social Media Management**: Develop and manage social media strategies across various platforms to boost brand awareness and foster community engagement.
- **Paid Advertising Campaigns**: Manage PPC campaigns, including Google Ads and social media advertising, to maximize ROI and achieve marketing goals.

**Essential Skills and Competencies for Digital Marketing Specialist**:

- **Technical Proficiency**: Extensive knowledge of SEO tools, Google Analytics, Google Ads, and social media platforms.
- **Communication Skills**: Exceptional verbal and written communication abilities for coordinating with teams and creating compelling content.
- **Creativity**: Innovative thinking to develop creative solutions and digital marketing ideas effectively.
- **Problem Solving**: Proven ability to identify marketing issues promptly and propose effective solutions.

**Preferred Qualifications and Experience for Digital Marketing Specialist**:

- Bachelor's degree in Marketing, Digital Media, or a related field.
- Relevant experience in digital marketing, preferably within an agency setting.
- Relevant experience in ECommerce Sector.
- Proven track record of successful SEO strategies and managing paid advertising campaigns.
- In-depth knowledge of trends and best practices in digital marketing and social media.
- Commitment to staying updated with new digital innovations and technologies.

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