Brand Manager

2 days ago


المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

**Overview**
- Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
- Execute brand strategy through rigorous planning and monitoring of marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition

**Responsibilities**
- Execute launch of new categories across oats & sweet-baked including positioning in the anchor demand spaces, product attribute enhancement, flavour range selection, innovation pipeline, capability strengthening, delivery of impact & stakeholder management
- Work closely with the Brand Manager ensuring regular updates, escalations & de-bottlenecking in-line with overall governance structure as defined by the organization
- Lead cross-functional projects for new categories, liaising with internal stakeholders (Sales, Marketing, R&D and Mfg.) to drive initiatives across product attribute enhancement, flavor range optimization, innovation launch pipeline, marketing planning & commercialization
- Perform regular follow-ups with distributors to track sales progress & flag gaps
- Actively track financial performance of the brand and highlight risks/ gaps to the leadership
- Conduct robust cost benefit analysis for each initiative under new categories to ensure overall economics are in line with organization objectives & are not profit dilutive
- Support in insight development, performance tracking and identifying opportunities for growth of the portfolio through exciting adjacencies & product extensions
- Assist in the development & execution of annual brand and communication plan to deliver targets, in-line with brand codes of new categories
- Proactively manage brand’s A&M budget to ensure sufficient campaign funding with keen view of overall brand budget
- Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging activations, to drive awareness & local adoption (ad copies, POSM, packaging)
- Act as a “guardian of the brand” ensuring all local executions are in-line with PepsiCo standards
- Work with agencies for product research, activations & promotion plans
- Extensively work with agencies to identify & onboard relevant brand ambassadors
- Manage approval process (packaging, promotion) with agencies, suppliers & govt authorities
- Lead on ground analysis of consumer behaviour, market trends & competitor activity to identify potential growth opportunities
- Drive innovation agenda for brand portfolio, lift & shift opportunities, product enhancement & flavor range optimization initiatives in collaboration with insights, research and production teams
- Align field operations to marketing calendar & provide support
- Monitor & report on industry / category best practices - through competitor benchmarking
- Develop & communicate channel specific initiatives with GTM team & salesforce, with focus on driving rapid growth; collaborate & support them throughout execution
- Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda

**Qualifications**

**Experience/Education


  • Brand Manager

    4 days ago


    المملكة العربية السعودية, Saudi Arabia Talent Zone Consultants Full time

    Brand Manager [Intro Paragraph] Firms seeking the highest quality employees often include a 2-3 sentence paragraph at the beginning of the description, introducing the job seeker to a few things that make your company unique and the value you bring to new employees. This is your opportunity to really set yourself apart from competing brand manager...

  • Brand Manager

    5 days ago


    المملكة العربية السعودية, Saudi Arabia Emprego SA Full time

    Only Saudi applicants will be considered._ **1. Job Objective** Become the ‘go-to’ within the business for brand collateral production and approvals. Implement a consistent and aspirational brand architecture; compelling visual identity and tone-of-voice across venues and collateral to help position JCSA a leading racing and lifestyle entertainment...


  • المملكة العربية السعودية, Saudi Arabia Kadoon Company Full time

    **Job description** **Roles and Responsibilities**: - Develops brand strategies & communication plan across all sales channels. - Conducts frequent market visits to check the quality of the implementation based on shared brand guidelines. Updates CRM platforms with sales opportunities. - Monitors the implementation of the brand plans, promotions, and...

  • Group Brand Manager

    4 days ago


    المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our...

  • Brand Manager

    2 days ago


    المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. An exciting opportunity has come forth for Brand Manager leading brand building on Personal Care brands across GCC markets. In this role...


  • المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    **Responsibilities**: - develops and executes strategies and tactics to deliver the message about our brand and the related properties - develops annual digital marketing plan to maximize our revenue production and identify digital marketing opportunities on third party and local partner sites - develops and implements social strategy across different...


  • المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Look in your fridge, or on the bathroom shelf, and...


  • المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    **Job Title** **Brand Manager** **About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family,...

  • Brand Experience

    1 week ago


    المملكة العربية السعودية, Saudi Arabia Saudi Telecom Full time

    هدف الوظيفة: المسؤليات: المؤهلات: الدرجة العلمية : Bachelor Degree التخصص : Business Administration, Marketing سنوات الخبرة : 8-10 سنة طبيعة الخبرة: - Prior experience in (Venture Capital / Incubator ) in a related industry - Prior experience in the corporate brand management, brand...


  • المملكة العربية السعودية, Saudi Arabia Talent Pal Full time

    The Senior Account Manager (SAM) is responsible for managing overall account team performance as it relates to client service and quality control on multiple, sizable pieces of business. S/he will understand Edelman’s various consulting processes/approaches and capabilities, including public engagement, message workshops, master narrative assignments,...