Head of Brand

**Company Description**
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

**Be part of something BIG**

Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

- Work within a highly dynamic business with the energy and style of a start-up
- Be part of building a business that is launching new products and events at scale
- Grab an opportunity to accelerate your career and make a real impact.

The Head of Brand and Content will be a key player to deliver an excellent brand experience across all touchpoints, focusing on audience development, growing and engaging our audience through the new brand, brand marketing, content marketing, organic social and PR. In this role you will lead a team of 11 with 3 direct reports, and report to the Marketing Director.

**What you will do**
- As well as leading the brand and content team you will be working closely with the Marketing Director and Head of Attendee Marketing.
- Lead brand, content, and PR initiatives.
- Govern and standardise our brands across the portfolio and events.
- Own the portfolio 2 Brands and act as the voice of the brands.
- Collaborate with content and editorial teams, digital marketing, and commercial marketing to grow audiences and increase brand engagement.
- Develop and lead cross-brand messaging and campaigns.
- Manage the main Portfolio 2 websites and spearhead TOF activity for multi-product benefit.
- Oversee PR activity and PR agency support across Portfolio 2.
- Create effective agency partnerships to deliver award-winning brand campaigns.
- Develop and manage organic social media presence.
- Foster and promote team development and progression within the dedicated brand and content vertical, and ensure that the team are motivated, and working collaboratively at all opportunity.
- Act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.
- Work closely with our Senior Leadership Team, the marketing and sales teams, and external partners and stakeholders, to ensure that the brand and content strategy aligns with the business objectives and supports the growth and retention of customers and audiences.
- Drive innovation and excellence in content creation and delivery, leveraging data, insights, and best practices, to ensure that the content is relevant, timely, and effective.
- You will manage the resources for the dedicated brand and content vertical, and ensure that the team are motivated, and working collaboratively at all opportunity.
- Ensure strategic marketing objectives are met by optimising content/TOF initiatives, maximising effectiveness and efficiency
- With a focus on new inbound initiatives, work with teams to develop, manage and oversee the execution of new strategic, data-driven marketing plans (beyond BAU delivery) that result in TOF conversions from key target audiences for physical & digital events and products
- Work with event marketers towards achieving ambitious KEMA KPIs across Portfolio 2
- Analyse and report trends over time and use these insights to build strategic enhancements to content/channels/campaigns and optimise our inbound strategies
- Enhance customer journeys and product engagement (particularly on main websites in Portfolio 2) by developing and standardising supporting content strategies and initiatives
- Grow the presence, engagement levels, and value of our social media channels and the impact they have to KEMA growth and conversion to attendee