Senior Media Planner

**Company Description** About dentsu international**:
**Dentsu** is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

**Dentsu** operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey. In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.

**Your role**
**Job Description** Job Title**:Senior Media Planner, Media, Carat, dentsu

**Work Location**:KSA, Riyadh

**Job Level**:Executive

**Job Type**:Full-time (Hybrid)

**Travel required**:Limited, occasional

**Your role**:
The Media Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Media Planner’s key skills-set includes deep analytical skills, math proficiency, significant creativity, a solid understanding of consumer behaviour, strong negotiation skills and great attention to detail.

**Your Key responsibilities**:

- Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
- Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
- Work closely with account, creative, consumer insights and other senior media partners.
- The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers.
- Develop multi-media media plans
- Present plans to the client brand group, with assistance where necessary of more Sr. media team.
- Maintain strong relationships with media suppliers and stay abreast of market conditions.
- A firm understanding of marketing objectives and strategies, the consumer - product relationship, creative strategy and consumer - media relationship.
- Campaign maintenance ensuring quality control and adherence to overall media plan objectives
- Utilization and knowledge of syndicated media, research, and other data resources
- Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
- Good understanding of client’s business and competitive landscape
- Active participation in account status meetings.
- Develop/assist with development of POVS
- Preparation of client media performance documents
- Engaged in optimization of online campaigns. Maintains vigilance around vendor commitment
- Active participant to the overall billing process - responsible for collecting and inputting data
- Attendance and active participant in mandatory training sessions

**Qualifications** Skills and Qualifications**:

- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- 2-4 years in Media
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

**Additional Information** What can we offer you**
- Competitive financial package and annual bonus
- Family medical insurance
- Flexible work environment
- Internal mobility and regional exposure across MENA
- Highly diverse, multicultural & collaborative team spirit

**Excited about the Role?