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Digital Marketing Associate

2 weeks ago

Riyadh, Saudi Arabia Eli Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
- Job Summary
- The Digital Marketing Associate will contribute to the realization of the marketing vision of improving customer experience by identifying, developing and coordinating the implementation of next generation customer engagement solutions of Lilly in partnership with cross functional teams.
- Path/Level:

- P1
- Note: Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting.
- Main Accountability/responsibility
- Digital Marketing
- Own and execute assigned tasks and projects to drive the Saudi Affiliate digital channel strategy.
- Be an effective influencer and team-worker in collaboration with Marketing, Medical, Sales and IT to develop and execute digital brand strategies that meet customer demands.
- Support 100% implementation of committed plans/programs across Brands.
- Support Digital Marketing Team in preparation of monthly reviews and driving execution of the meeting minutes.
- Manage and build connection with digital channel vendors particularly with SOA partners.
- Understand brands marketing strategies and integrate the digital component into brands tactics.
- Collaborate and align with Brand Managers to ensure full compliance with all external and internal policies, rules, and guidelines related to e-channel marketing.
- Collaborate and align with Sales Operation team to ensure quality of execution in line with agreed processes and communication paths when involving the sales force in the promotion, recruiting or execution of e-channel marketing programs.
- Evaluate and measure the effectiveness of digital channel programs and develop a deep understanding of digital channel preferences to help improve execution and promotion mix selection.
- Support in building an integrated multi-channel approach to customer engagement.
- Establish compliant, secure, efficient, best in industry digital marketing capabilities via collaboration with internal and external partners.
- Clinical Pharmacists’ Programs and Solutions
- Work with cross functional team, organize and execute clinical pharmacists programs (national level) prepared by cross functional teams to support unmet need of this key player in Saudi Arabia.
- Improve governance of clinical pharmacists meeting by working closely with cross functional teams and partnering with key SOAs such as Saudi Pharmaceutical Society.
- Professional Development:

- Keep up to date on trainings for professional development
- Ensure myPM objectives are completed in line with company process
- Understanding and adherence to all company policies and procedures
- Educational Qualifications
- Bachelor’s Degree in Digital, Marketing, Pharmacy or Business
- Knowledge and Experience
- Core:

- Minimum 18 months of work experience in commercial or digital
- Ability to work cross functionally internally and externally with key stakeholders to maximize brand outcomes
- Desired
- In depth knowledge of pharmaceutical industry, customer programs and promotional channels
- Skills
- Core:

- Strong analytical and strategic thinking skills
- Strong presentation and communication skills.
- Strong MS Excel skills/capabilities; comfortable using different formulas and knowing when to use them in order to solve problems.
- Strong interpersonal and communication skills
- Ability to work with strict deadlines and under pressure
- Excellent command of English and Arabic language
- High learning agility and willingness to learn new skills
- Ability to work effectively and deliver results within complex, changing environment
- Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.