Marketing Executive

1 week ago

Riyadh, Saudi Arabia Omnix International Full time

**Riyadh | Saudi Arabia**: Posted : 09 Jun 2025
- Marketing
- Corporate Marketing
- Full Time

**Job Title: Marketing Executive**:
**Location: Riyadh, KSA**:
**Experience: 3-5 Years**:
As a **Marketing Executive**, you will be responsible for executing regional marketing strategies and campaigns developed by the Regional Marketing Manager. You will collaborate with internal teams and external partners to drive brand awareness, generate leads, and support customer acquisition across Saudi Arabia and other GCC countries. Your role will focus on implementing marketing initiatives including digital campaigns, event coordination, content creation, and performance tracking to effectively position Omnix’s products and solutions in the market.

**Roles & Responsibilities**:

- Marketing Strategy Execution:

- Implement integrated marketing campaigns across digital, traditional, and event channels in line with strategic plans.
- Localize and execute campaigns tailored to the Saudi and GCC markets.
- Identify and engage target market segments and buyer personas.
- Campaign Management:

- Plan, execute, and optimize multi-channel campaigns to support brand visibility and lead generation.
- Content Creation:

- Develop and localize marketing content including blogs, case studies, videos, and whitepapers.
- Ensure content aligns with brand guidelines and communicates key value propositions.
- Event & Exhibition Coordination:

- Organize and manage participation in industry events, trade shows, and webinars to showcase Omnix Products & Portfolio, generate leads, and engage with prospects and customers.
- Handle logistics, booth setup, promotional materials, and post-event follow-up.
- Lead Generation & Sales Support:

- Execute lead generation strategies and collaborate with the sales team to qualify and nurture leads.
- Work closely with the sales team to develop lead scoring criteria, qualify leads, and track lead-to-customer conversion rates.
- Market Research & Analysis:

- Conduct market research, competitive analysis and customer research to identify trends and opportunities.
- Use insights to refine marketing strategies, messaging, and positioning to drive competitive advantage.
- Marketing Development Funds (MDF):

- Manage the allocation and utilization of MDF for partners and vendors.
- Track fund usage to ensure alignment with marketing objectives and measurable outcomes.
- Performance Monitoring:

- Provide regular reports and analysis on marketing campaign performance, effectiveness, and return on investment.

**Qualification and Education Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- MBA is preferred.

**Minimum Experience/Skills Required**:

- Minimum **3+ years** of marketing experience, preferably in the IT or technology sector.
- Proven success in executing digital and traditional marketing campaigns.
- Strong project management and multitasking abilities.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, CRM, marketing automation platforms).
- Familiarity with the GCC market, especially Saudi Arabia, including cultural and business nuances.

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