Channel Program Marketing Manager

1 week ago

Riyadh, Saudi Arabia Talent Pal Full time

**Who we are?**

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents.

HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. At HP, we know that our people and values are the most important elements in this success. And we want you to add your voice and imagination to our mission.

**What can we do together?**

The Channel Program Manager drives the program implementation operating at the intersection between the Center of Excellence, the local Go To Market Organizations and the Channel Partner Ecosystem.

Constantly contributing to the development of new ideas and methods in the areas of Channel Programs and Digital Channel Transformation, he/she works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

**_What a Channel Program Manager does at HP:_**
- Managing the deployment of HP’s Channel Programs and HP’s Digital Channel Transformation
- Develop breakthrough partner strategy and business plans including joint Digital Go-To-Market activities supported by Market Development Funds.
- Organize with key stakeholders at market level or country level (Centers of Excellence, Channel Sales Management, Category Management, Alliance Management, Sales Operation, Marketing) the articulation and validation of Channel Partner execution plans that support the country game plans.
- Support and coordinate the activities with Channel Sales Management with the deployment of Channel Program and Digital Go To Market elements such as: partner communication, events, webinars, business reviews and reporting.
- Advise COE stakeholders of local channel partner needs in the area of Channel Programs and ensure an accurate flow of information between the local channel ecosystem and the COE.
- Develop and deliver sales education program for HP, channel and partner sales forces.
- Provide training and sales support.
- Leverage and market adaptation of messaging and content framework for partner programs and digital GTM campaigns
- Collaborate with partner sales and account team to generate market demand.

**Who you are?**

Individuals who do well in this role at HP, usually possess:

- BA or BS in Marketing, Business Administration or related field; MBA preferred
- 3-5 years digital marketing experience, sales, program management, online communication experience
- In-depth knowledge of marketing principles, practices, tactics and tools.
- Experience in developing and driving consistency with partners.
- Excellent written/oral communications and analytical skills.
- Strong interpersonal skills; ability to manage virtual teams.
- Strong digital skills
- Big data and analytics skills
- Ability to interface effectively with multiple levels of management and functional disciplines. Native Arabic and fluent in English language

**About HP

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