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(Global Petroleum Gas) Creativity Programs
2 weeks ago
The creative programs developer in the Digital Wellbeing Program will conduct experiential marketing activities that engage the public and create real-life experiences that will be remembered and create a buzz, to raise Digital Wellbeing awareness, and shed the light on tech design practices that exploit humane psyche weaknesses. The creative program developer is expected to come up with creative concepts and ideas to be implemented around the globe, that includes but not limited to different size of activations, exhibits, challenges, booths, packages and products, giveaways, etc.
Duties & Responsibilities:
- Develop, implement, and track experiential marketing programs such as activations, exhibitions, challenges, etc. to increase the awareness on digital wellbeing issues and shed the light on tech design practices that exploit humane psyche weaknesses.
- Collaborate with other Digital Wellbeing internal teams (e.g. research and partnerships) to develop and monitor strategic marketing initiatives
- Analyze and report on the performance and efficiency of the created marketing products and programs.
- Conduct market research and analyze trends to identify new experiential marketing opportunities.
- Develop and create marketing materials, such giveaways and exhibits, and ensure brand guidelines are met.
- Write, proofread, and edit creative and technical content across different mediums on the conducted experiential marketing activity.
- Work with external agencies and vendors to experiential execute marketing programs
