Consumer Insights Assoc Manager

**Auto req ID**: 277809BR

**PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.**

**Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.**

**Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life? Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.**

**Role - Essential Duties & Responsibilities**
Increase Consumer and Trade understanding and facilitate fact-based Marketing capability for the Business Unit to drive competitive advantage in all PEP categories (CSDs, NCBs) through sharpening brands positioning, platforms, advertising and innovation, in addition to in market execution.

**Principal Accountabilities**:
1. Support Annual Operating Plan and Strategic Plan Development
- Lead the development of data and insights for all PEP categories
- Develop consumer and market place insights to sustain competitive advantage for all PEP brands

2. Provide input to Management/Brand teams on categories and brand performance on an ongoing basis
- Provide regular updates to management/brand teams on volume/KPIs and share in a competitive context from Nielsen, HHP, BMS and GD reports
- Evaluate advertising, positioning and platform effectiveness for all brands and feedback into the advertising development process
- Lead Copy testing for all PEP brands
- Develop protocols for evaluation and monitoring of all types of innovation
- Support deeper analysis of the business issues in specific areas with the brand teams.

3.Build Capability with Brand Teams and Research Agencies in fact-based Marketing
- Improve understanding and usage of Retail Audits, HHP and Copy testing
- Support training and data integrity to improve usage across the organization
- Improve Best Practices and sharing of results to improve collective knowledge in the organization

4 Build Research processes, systems and protocols
- Own and improve Briefing process to the research agencies
- Define and drive action standards with the brands teams
- Evaluate agency proposals based on methodologies and cost
- Ensure quality of fieldwork and consolidation of reports against briefs
- Organise and own analytical presentations to brand teams based on research conducted

5. Tools and Technical competencies
- Retail measurement services report analysis and validation (Nielsen)
- Household panel (Kantar) report analysis and interpretation
- Product testing research tools
- Concept testing research tools
- Equity measure KPIs
- Meta analysis
- Powerpoint
- Excel/ pivot tables

LI-MENA

**Qualifications/Requirements**:
**Skills - Qualifications & Experience**:
**1. Educational Credentials**:

- **University Degree (BA) Or Equivalent In **. **MBA or MSc Statistics or Mathematics
- **Or Equivalent Related Experience And Training,**:
2.Work Experience
- Minimum Of 8-10 Yrs in market research

3.Language Skills
- Ability To Communicate Clearly, Read And Write Effectively; In English And Arabic
- English Language Level Shall Not Be Less Than Proficiency Level

4 Computer Skills
- To Perform This Job Successfully, An Individual Should Have A Strong Level Of Computer Skills, Ms Office Package

5.Other Skills and Abilities
- Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences.
- Strong Analysis/Problem solving skills
- Strong communication skills
- Team work & interpersonal skills
- Brand Management experience
- Written and verbal communication skills + Analytical Skills
- Arabic will be given preference

6.Competencies Required
- Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organization's goals and values.
- Dependability - Capacity to handle a heavy work