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(Global Petroleum Gas) Youtube Video Producer
2 weeks ago
Duties & Responsibilities:
You will be required to perform the following:
- Content Ownership: Overseeing and helping develop best in class content that feeds into impactful audience-first, channel-sensitive, socially-native campaigns, while helping develop user-generated content and thought leadership, and other storytelling.
- Content Strategy: Positioning YouTube as part of our global social media strategy, in line with reputational, brand, and business goals
- Campaigns: Overseeing and guiding YouTube campaigns across teams
- Analytics: Gathering regular analytics on the platform, synthesizing them into regular reports while advising on strategies to leverage data for audience growth and continually-improving content
- Channels/platforms: Keeping on top of the latest trends and developments across all social media platforms - particularly YouTube - while making sure content developed is tailored to the specific audiences and particularities of the channel
- Advice and Learning: Leveraging knowledge of best practices in social content to help other teams and partners develop good, creative ideas both proactively and reactively
- Measurement and Evaluation: Through an understanding of the link between content quality and performance, driving continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI and evaluation
- Identify, assess and review strategic and commercial viability of potential identified investment opportunities to improve overall viability of the system.
**Benefits**:
Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.
Minimum Requirements: 5+ years of digital communications, social media, or video production experience, ideally a mix of agency and corporate. Proficient with legacy, current, and emerging features within YouTube, with a strong understanding of the feature-set on other platforms including Twitter, Facebook, Instagram, TikTok, Snapchat, and LinkedIn Experience using design and video editing software such as the Adobe Creative Suite, Premiere Pro. Knowledge of After Effects, etc. Proficient with social media content management and scheduling software such as Hootsuite or Sprinklr. Experience supporting leaders and supervising/mentoring more junior staff Bachelor’s degree Preferred Qualifications Excellent written and oral communication skills Proven track record of working on and delivering major social media/digital comms campaigns with reputational, brand, and business goals Experience using data/insights to inform content development and campaign strategy, using the latest social media monitoring and analysis tools Experience working in a complex environment with multiple teams and business lines Thinks strategically and big, ensuring that content delivers against core business objectives and articulates key messages Takes pride in storytelling and creating engaging, fresh content that is relevant, interesting and entertaining to audiences Pitch story/video ideas, write scripts for video and work on in-house and on-field shoots. Understand how to adapt stories and write for video Ability to manage time wisely and prioritize tasks Ability to work in an on-going collaborative team environment and willingness to work on multiple projects with various producers at a single moment Is highly analytical and structured; pays extreme attention to details Has good judgment, particularly in narrow timeframes and under pressure Has a track record of successfully managing complex, fast-moving, and unexpected communications challenges in a team environment and is able to deal with ambiguity Innovates and comes up with new, peculiar, and effective ideas Is self-driven and proactive - enjoys taking responsibility and ownership while making things happen - often to a tight deadline Is tactically aware - knowledgeable about what’s going on in social media and digital communications, as well as the wider retail/tech industry and digital ecosystem, to deliver maximum benefit for the brand
