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Marketing Section Head

3 weeks ago


Riyadh, Saudi Arabia Pie (Saudi Arabia) Full time

شركة تطوير عقاري سيتم إدراجها قريباً في سوق المساهمة العامة الموازي تسعى لتعيين مدير لقسم التسويق والمبيعات ليدير وينفذ المهام التسويقية والبيعية للشركة بناءً على أحدث الممارسات في السوق.

**الهدف الرئيسي للوظيفة**

إدارة أنشطة التسويق، والتي تشمل تحديد وتطوير وتنفيذ استراتيجيات التسويق والحملات والخطط وفرص التطوير المستقبلية لتحقيق الأهداف الاستراتيجية قصيرة وطويلة الأجل. وكذلك إدارة ورعاية هوية وسمعة الشركة بشكل عام.

**التقاطعات الإدارية والتنظيمية**
- سيكون المرجع المباشر لمدير قسم التسويق والمبيعات هو الرئيس التنفيذي للشركة.
- وسيتولّى مدير قسم التسويق والمبيعات على المستوى الداخلي قيادة والإشراف على فريق التسويق والمبيعات وخدمات العملاء.
- وسيتعامل على المستوى الخارجي وبناءً على التفويض من الرئيس التنفيذي مع كلٍ من: الجهات الحكومية والوزارات والهيئات الحكومية والجهات التنظيمية ذات العلاقة والعملاء ووكالات التسويق عند الحاجة.

**المهام والمسؤوليات الرئيسية**
- المشاركة في صياغة الاستراتيجيات والسياسات والأهداف لهوية الشركة والاتصال التسويقي والمؤسسي بشكل عام.
- تطوير وتنفيذ الخطط والبرامج الفنية الشاملة، على المدى القصير والطويل، لتحقيق أهداف الشركة المعلنة فيما يتعلق بالإيرادات والربحية وحصة السوق.
- مراقبة أداء قسم التسويق مقابل أهداف الأداء المحددة مسبقًا والتأكد من اتخاذ الإجراءات الوقائية / التصحيحية وفقًا لذلك.
- وضع الميزانية التقديرية لقسم التسويق ومراقبة مصروفات الإدارة وأداءها المالي بالتنسيق مع الشؤون المالية.
- نشر التعليمات والتعاميم واتخاذ القرارات الإدارية والفنية اللازمة لتحقيق الخطط والبرامج التنفيذية المعتمدة.
- تحديد أهداف الأداء ومراجعة أداء القسم بشكل منتظم والإشراف على تنفيذ الإجراءات والضوابط.
- الإشراف على جميع الأنشطة التسويقية والإعلانية والترويجية وتقييم نتائج أبحاث السوق لتطوير وإنشاء استراتيجية تنافسية.
- المساهمة في تعزيز هوية الشركة وصورتها في السوق من خلال المشاركة في المعارض والمؤتمرات ذات العلاقة.
- تطبيق أحدث الممارسات فيما يتعلّق بالتسويق الرقمي وتفعيل قنوات التسويق وتطوير الموقع الإلكتروني للشركة والمنصات الرقمية المرتبطة.
- الإشراف على جميع تصاميم ومطبوعات الشركة.
- تأدية الأدوار والواجبات الأخرى التي قد تكون مطلوبة من قبل الرئيس التنفيذي.
- عقد اجتماعات دورية مع المرؤوسين لمراجعة التقدم وتدفق العمل ومناقشة اقتراحاتهم واتخاذ الإجراءات المناسبة وفقًا لذلك.
- إعداد تقارير دورية فيما يتعلق بأنشطة إدارة التسويق وإنجازاته لتقديمها إلى الإدارة التنفيذية.
- المشاركة في تحديد الاحتياجات التدريبية للمرؤوسين وتقييم نتائج الدورات التدريبية بالتنسيق مع موظفي الموارد البشرية المعنيين.
- إجراء تقييمات الأداء للمرؤوسين وفقًا للخطط المجدولة والتوصية بالإجراءات اللازمة وفقًا للممارسات المطبقة.
- تولّي مسؤولية قنوات الاتصال الخارجية مثل العملاء ووكالات التسويق ووكالات العلاقات العامة والوكالات الإعلامية ومخططي الأحداث ومنظمي المعارض.

**المؤهلات والخبرات المطلوبة**
- درجة البكالوريوس في التسويق، الإعلام، الاتصال التسويقي أو إدارة الأعمال أو أي تخصص ذا علا