Growth Marketing Manager

Our Client:
Our client are redefining the way work works for the better, making automated HR, payroll, employee benefits and insurance a possibility for all businesses. They are one of the fastest growing startups in the MENA region with 200+ team members from 30+ different countries.

Your Responsibilities:

- Establishing, defining and ensuring individual team member and departmental KPIs are met
- Providing effective strategic and executional guidance to the marketing team to ensure both departmental and company objectives are met
- Developing short and long-term strategies that help build & strengthen brand equity
- Ensuring data driven decisions are made through relentless AB testing, analysis of traction channels and actionable insights that continually elevate the Marketing Departments performance
- Working closely with company's growth team to ensure effective distribution of relevant online initiatives
- Conducting thorough research (both local and global) that sheds insights on the correct marketing focus (target audience, touchpoints, growth, partnerships, 3rd party tools, etc.) that will allow Company's Marketing Department to continually meet and exceed departmental goals
- Optimizing budgets across channels and initiatives
- Building and improving scalable marketing processes across departments
- Devising effective content strategies that help build brand awareness and drive to successful conversion rates
- Owning the process of identifying and leveraging both online and offline traction channels that deliver upon predefined KPIs
- Balancing between long term campaigns that build brand equity and short-term deliverables of driving leads at solid conversion rates
- Working closely with company's SDA and sales team to assist in driving prospect bookings and customer acquisition
- Building and improving upon re-engagement & nurturing funnels targeted towards acquired/lost leads & visitors
- Leveraging third-party platforms to establish processes (i.e. Pardot, Salesforce, Intercom, Typeform, Zapier, etc.) that help to deliver upon predefined KPIs
- Generating monthly and quarterly reports that arm the company with relevant data to better analyze, improve upon and execute marketing initiatives
- Supporting the Sales Team in current inbound and outbound marketing activities (both online and offline initiatives)
- Identifying and defining successful online and offline partnerships that aid in meeting departmental objectives
- Identifying and utilizing outsourced services in the planning and implementation of PR driven initiatives such as events, networking sessions and sponsorships
- Managing agencies to ideate & activate initiatives such as online and offline branding campaigns
- Ensuring company's brand identity is adhered to throughout the entire organisation
- Supervising and enhancing the brand social media channels

Your Qualifications:

- Minimum 6+ years of relevant marketing experience
- Previous experience in managing a marketing team
- Extensive digital & technical know how
- The ability to be a team player who is able to build and maintain close relationships with a wide range of internal and external stakeholders
- A passion for technology
- The ability to analyse and extract research data
- Excellent interpersonal, verbal and written communication skills
- Strong strategic, critical thinking skills with an aptitude for problem-solving
- Experience working in a high-growth environment
- Experience working with in a B2B business (mandatory)
- The ability to take on various job roles & juggle multiple tasks simultaneously
- Proficiency in excel, word and PowerPoint
- Executional know how in using various marketing tools such as platforms similar to Zapier, Pardot and Leadfeeder
- A bachelor’s degree in marketing, advertising or related field. A master’s degree is a plus but not mandatory
- Fluent in Arabic (written and verbal communication)
- Residing in the Kingdom of Saudi Arabia

Halian Group: