Field Marketing Specialist

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Koinz Full time

Koinz
is looking for a highly energetic, proactive, and execution-focused Field Marketing Specialist to expand our on-ground presence across the Saudi market.

This role is ideal for someone who thrives outside the office, understands Saudi culture and customer behavior

deeply, and enjoys bringing a brand to life in the real world. You will lead offline marketing initiatives, manage physical marketing materials, execute creative activations, support partner onboarding, and build strong relationships with on-ground partners. This role demands strong communication skills, cultural fluency, and a hands-on, "let's get it done" mindset.

Key Responsibilities
On-Ground Marketing Execution

  • Plan, coordinate, and execute offline marketing initiatives across Riyadh and Khobar
  • Distribute, install, and maintain in-store marketing materials across partner locations
  • Ensure all offline touchpoints are consistently aligned with Koinz brand standards

Activations & Events

  • Develop creative activation concepts tailored to Saudi audiences
  • Lead full-cycle execution of events: planning, logistics, vendor coordination, setup, and on-site

operations.

  • Plan & execute engaging, high-impact activations that strengthen Koinz's presence and

customer connection.

Partner Onboarding & Training

  • Onboard new partner brands to the Koinz platform
  • Train store staff on how to use Koinz tools, engage customers, and activate promotions
  • Conduct regular store visits to support partners and maintain strong relationships

Community & Relationship Building

  • Build trusted relationships with partners, vendors, mall management, event organizers, and

community groups.

  • Identify collaboration opportunities that can drive brand visibility and adoption

Market Insights & Cultural Understanding

  • Stay plugged into Saudi consumer habits, cultural nuances, regional differences, and emerging

offline trends.

  • Gather on-ground insights and feedback directly from customers and stores
  • Monitor competitive offline activity and share recommendations to stay ahead

Reporting & Performance Tracking

  • Track the performance of campaigns, activations, and distribution efforts
  • Prepare weekly field reports with insights, challenges, and recommendations
  • Monitor KPIs such as reach, engagement, store compliance, partner satisfaction, and ROI

Cross-Functional Alignment

  • Work closely with Marketing, Partnerships, and Operations teams to ensure offline and online

efforts move in sync.

  • Collaborate with designers, content teams, and agencies to localize marketing materials when

needed.

Qualifications & Skills

  • Experience in field marketing, offline activations, events, or similar roles
  • F&B or consumer-facing industry experience is a plus
  • Strong communication and interpersonal skills, with full fluency in Arabic and English
  • Energetic, active, and comfortable with daily field work and in-person interactions
  • Highly organized with strong project management skills
  • Creative thinker with the ability to develop engaging on-ground ideas
  • Deep familiarity with Saudi culture, traditions, and consumer behavior
  • Bachelor's degree in Marketing, Business, Communications, or related fields is a plus
  • Willingness to travel across the Kingdom when required
  • Self-motivated, resourceful, and passionate about building a brand from the ground up

What We Offer

  • Competitive salary and benefits
  • The opportunity to work in a high-growth, fast-paced tech startup
  • Career development and progression opportunities
  • A collaborative, energetic, and impact-driven culture

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