Marketing Lead
7 days ago
Job Summary:
The Marketing Lead is responsible for leading the development and execution of marketing strategies to grow the brand, increase engagement, and drive customer acquisition. The role ensures seamless end-to-end execution across campaigns, events, and digital initiatives. The ideal candidate must have a strong background in app marketing and growth (user acquisition, activation, retention, lifecycle marketing), with hands-on experience in campaigns focused on customer conversion and product scalability. Experience in the sports industry, preferably padel or racket sports, is highly desirable, particularly in supporting on-ground activities, community growth, and customer engagement.
Primary Responsibilities:
- Marketing Strategy Leadership:
Lead the development and implementation of marketing strategies aligned with business goals and growth targets.
Develop and execute app marketing initiatives, focusing on customer acquisition, retention, and lifecycle marketing.
- Brand Identity & Consistency:
Ensure all marketing assets maintain consistent messaging and visual branding.
- Campaign Planning & Execution:
Plan, execute, and optimize multi-channel marketing campaigns across digital, social, print, and event platforms.
Optimize app performance through A/B testing, funnel analysis, and continuous enhancement of the customer journey.
Secondary Responsibilities:
- Stakeholder & Sponsor Relationship Management:
Build and maintain strong relationships with internal and external stakeholders.
- Cross-Functional Coordination & Performance Monitoring:
Coordinate with internal teams and ensure timely execution of campaign deliverables.
- Event & Activation Support:
Support on-ground sports events, app awareness campaigns, and customer engagement
Qualifications:
· Bachelor's degree in marketing, Business Administration, or related field.
· –6 years of experience in marketing operations or campaign execution.
· Proven background in app marketing and growth, including user acquisition, activation, retention strategies, and scaling product adoption
· Experience in sports, preferably padel, is a strong plus (community activation, partnerships, events).
· Strong leadership and communication skills.
· Proficiency in digital marketing tools and analytics platforms.
Ability to work under tight deadlines with attention to detail.
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