Digital Marketing Specialist
5 hours ago
Key Responsibilities:
- Develop and Execute Digital Marketing Strategies
: Create comprehensive digital marketing plans to increase brand awareness and drive traffic to our website. - Content Creation
: Produce engaging content for various digital platforms including blogs, social media, email newsletters, and the company website. - SEO Optimization
: Implement SEO best practices to enhance website visibility and search rankings. - Social Media Management
: Manage social media profiles, curate content, and engage with followers to build a strong online community. - Email Marketing
: Design and execute email campaigns, analyzing performance metrics to optimize future initiatives. - Analytics and Reporting
: Monitor and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights to inform strategy adjustments. - Collaborate
: Work with cross-functional teams including sales, design, and customer service to ensure a cohesive approach to marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing or a similar role.
- Strong understanding of digital marketing channels, trends, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
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