Aftersales Product Manager

3 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Al Jazirah Vehicles Agencies Co. Ltd. Full time 60,000 - 120,000 per year

Job Title: Aftersales Product Manager

Job Purpose:

To develop, manage, and promote aftersales products (service packages, maintenance offers, parts campaigns, accessories, and customer retention programs) that strengthen the dealership's revenue streams, customer loyalty, and brand image in alignment with
AlJazirah' s Aftersales strategy
and the dealership's business objectives.

Key Responsibilities:

A. Product Development & Management

  • Design and manage
    aftersales products
    such as service contracts, extended warranties, prepaid maintenance, and seasonal service offers.
  • Analyze workshop and parts data to identify revenue opportunities (e.g., high-demand parts, repeat repairs, inactive customers).
  • Benchmark Ford regional programs and adapt them for the Saudi market.
  • Coordinate with Parts, Service, and CRM teams to ensure smooth product rollout and tracking.

B. Campaign Planning & Execution

  • Develop marketing campaigns for aftersales promotions (service, tires, batteries, accessories, etc.).
  • Ensure campaign alignment with
    Ford regional guidelines
    and dealership branding.
  • Prepare marketing briefs and coordinate with creative teams, agencies, and digital channels.
  • Monitor campaign performance (ROI, redemption rate, footfall uplift).

C. Data Analysis & Reporting

  • Track sales volume, gross margin, and uptake rates for all aftersales products.
  • Prepare monthly dashboards and performance reports for management and Ford regional office.
  • Use DMS and CRM data to segment customers and target inactive owners.
  • Conduct post-campaign evaluations and recommend corrective actions.

D. Cross-Functional Coordination

  • Work closely with
    Service Managers, Parts Managers, CRM, and Call Center
    for campaign implementation.
  • Liaise with
    Finance
    for pricing, discount structures, and cost recovery.
  • Coordinate with OEM Aftersales Marketing for regional initiatives and brand compliance.

E. Customer Retention & Loyalty

  • Develop retention programs for key customer segments (fleet, retail, and high-value customers).
  • Support CRM in developing follow-up communications, feedback collection, and loyalty incentives.
  • Monitor customer experience (oneCX) and implement improvement plans.

Qualifications & Education

  • Bachelor's degree in
    marketing, Business Administration, or Automotive Management
    .
  • Additional certification in
    Automotive Aftersales, Product Management, or Digital Marketing
    is an advantage.

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