Marketing Supervisor

2 weeks ago

Khobar, Eastern Province, Saudi Arabia Mrkbatx Full time 120,000 - 250,000 per year

Marketing Supervisor

Job Summary

The Digital Marketing Supervisor is responsible for planning and executing marketing campaigns and communication efforts; utilizing data analytics to enhance marketing strategies and decision-making processes; overseeing a team of data analysts specializing in strengthening Stellantis' market presence; and ensuring all marketing activities align with brand objectives and local market dynamics.

Key Responsibilities

Technical/Job-Specific Competencies

  1. Marketing Data Analytics

Develop effective frameworks for analyzing marketing data and identifying key metrics that impact campaign effectiveness and overall market penetration.

Utilize advanced analytical tools and software, including CRM systems and business intelligence platforms, to generate actionable insights.

Regularly analyze market trends to anticipate changes in consumer behavior and adapt marketing strategies accordingly.

Improve the KPIs for marketing campaigns to better measure success rates and ROI.

Implement detailed segmentation strategies to tailor marketing efforts to specific customer demographics, thereby increasing engagement and conversion rates. Use predictive models to forecast future market trends and customer reactions, enabling proactive strategy adjustments.

Produce comprehensive reports that provide in-depth insights into marketing performance, supporting strategic decisions.

Ensure the accuracy and consistency of marketing data through rigorous data management practices and regular audits.

  1. Strategic Marketing Planning

Plan and execute marketing campaigns aligned with Stellants' strategic objectives and the dynamics of the Saudi Arabian market.

Manage the marketing budget efficiently, allocating resources to maximize impact and achieve optimal returns.

Develop and implement multi-channel marketing strategies, ensuring consistent messaging across digital, print, and other media.

Conduct in-depth competitor analysis to stay ahead of the market by understanding their strategies and market movements.

Continuously seek out and implement innovative marketing methods and tools to enhance the effectiveness of marketing efforts.

  1. Implementing the Communication Strategy

Ensure all communications align with Stellants' brand message and values, reinforcing the brand identity in the market.

Oversee communication with key stakeholders, including media, partners, and internal teams, to ensure consistent messaging.

Develop and implement crisis communication strategies, maintaining brand integrity in challenging situations.

Oversee public relations efforts to ensure positive media coverage and a positive public image.

Guide the creation and distribution of content across various platforms, ensuring it meets quality standards and audience engagement objectives.

  1. Enhancing Digital Marketing

Develop and optimize search engine optimization (SEO) and marketing strategies to increase online visibility and traffic.

Oversee the management of social media platforms and formulate strategies that enhance engagement and brand presence.

Monitor website performance metrics and implement necessary improvements to enhance user experience and conversion rates. Job Profile

  1. Educational Qualifications

Bachelor's degree in Marketing or Business Analytics

  1. Professional Certifications

Certified Marketing Analyst (CMA) - (Preferred)

  1. Experience

Minimum 4 years of experience in marketing planning and data analysis, communications planning, or digital marketing

  1. Language Proficiency

Fluency in both English and Arabic

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