Social Media Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia FP7McCann Full time

Description

Role and client overview:  

Responsible for planning, implementing, managing and monitoring the client's social media strategy and content in order to achieve the client's overall marketing objectives. 

Key responsibilities:
  • Collaborate with Strategy Directors to develop cross-brand strategies and agency POVs for emerging social media platforms
  • Ensure channel strategies are aligned with overall brand strategies
  • Develop plans for optimizing and evolving channel efforts across multiple brands
  • Evaluate third-party tools and industry trends within relevant social channels
  • Develop insights to feedback into Brand strategy & customer persona work
  • Be the Steward of the Brand on Social platforms, with the ability to translate the Brand voice to Social
  • Collaborate with other Agency Directors to ensure delivery of Client goals and objectives
  • Maintain constructive relationships with key stakeholders within the Agency and Clients
  • Collaborate with peers and actively participate in team, Agency, Agency partner and Client meetings
  • Lead the development, implementation and ongoing optimization of Channel strategies
  • Ensure clear metrics are in place to measure and improve campaign effectiveness and team performance
  • Own, develop and implement a Social Content Calendar while managing a team of execs and working closely with Content and Creative teams
  • Plan, curate and create Content to sustain Channel growth and fan engagement
  • Lead regular reporting on Channel performance to feed into broader Brand reporting
  • Present Social Media strategies, insights and optimization plans to Clients
  • Assumes responsibility for monthly Social reporting and listening analytics
  • Responsible for the growth and development of the Content and Channel Management team
   Skills
  • Minimum 3 to 4 years of proven work experience as a Social Media Manager
  • Hand-on experience in managing various social media platforms
  • Analytical and multitasking skills
  • Excellent writing skills
  • Ability to deliver creative content (text, image and video)
  • Knowledge of online marketing channels
  • Excellent communication skills

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