Digital Marketing Specialist

1 week ago

Jeddah, Makkah Province, Saudi Arabia Siyada Tech Full time

SiyadaTech · Jeddah, Saudi Arabia

Full-time · On-site

Company Description

SiyadaTech is a Saudi-based technology company at the forefront of digital transformation and innovation. We specialize in artificial intelligence, automation, and data-driven platforms, building secure, scalable, and performance-focused technology products. Our environment is fast-moving, experimentation-driven, and strongly influenced by AI-powered workflows that help us create, automate, and augment the way businesses operate.

Role Description

This is a full-time, on-site role for a
Digital Marketing Specialist
who thrives in a performance-driven and AI-augmented environment. The role focuses on designing, executing, and optimizing data-driven marketing campaigns for technology and AI products, with a strong emphasis on
CPA, ROAS, funnel performance, attribution accuracy, and measurable growth outcomes
.

The Digital Marketing Specialist will work closely with product, AI, sales, and engineering teams to translate product value into structured growth strategies, leveraging automation, experimentation, and analytics to scale campaigns efficiently and sustainably.

Key Responsibilities


• Design and manage performance marketing campaigns across multiple channels


• Optimize
CPA, ROAS, conversion rates, and funnel efficiency


• Build and maintain acquisition funnels with clear growth and retention metrics


• Use AI and automation tools to enhance execution and iteration speed


• Develop hypotheses, run structured experiments, and analyze results


• Align messaging and positioning with product and customer value


• Implement and monitor attribution models with accurate reporting


• Track budget allocation, campaign health, and performance trends


• Prepare insight-driven recommendations for continuous optimization


• Contribute to a data-driven marketing culture focused on outcomes

Required Qualifications


• Experience in performance marketing, growth marketing, or digital acquisition


• Strong understanding of
CPA, ROAS, attribution, and funnel analytics


• Hands-on experience with paid media platforms and analytics tools


• Ability to work in technology or SaaS-style product environments


• Comfortable collaborating with cross-functional technical teams


• Strong analytical mindset and attention to measurable impact


• Experience with experimentation, A/B testing, and reporting


• Bachelor's degree in Marketing, Business, Data, or related field

Preferred Skills (Plus, Not Mandatory)


• Experience working with AI-augmented workflows or automation tools


• Background in B2B or product-led growth environments


• Familiarity with marketing dashboards or BI tools

Performance KPIs for This Role


• ROAS improvement across paid channels


• Sustainable reduction in CPA while scaling spend


• Conversion uplift across funnel stages


• Lead quality & acquisition efficiency


• Attribution clarity and reporting accuracy


• Experimentation cadence and iteration velocity

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